by Melissa Giovagnoli and Jocelyn Carter-Miller
Jossey-Bass, 2000, 216 pages, $25

In Networlding, authors Melissa Giovagnoli and Jocelyn Carter-Miller, who is corporate vice president and chief marketingofficer of Motorola Inc., push the concept of networking into the self-improvement realm of values and beliefs. Traditionalnetworking, they write, is superficial and specific. You network in the hope of getting a lead on a job, for example.

"Networlding," on the other hand, is multidimensional, involving in-depth, ongoing relationships with people who share yourvalues and help you achieve not just one goal but a series of goals over a long period of time.

The first step in networlding is to establish your goals and identify your values. You then begin to make connections for whatthe authors call your "primary circle." These deep connections (a term the authors prefer over the networking equivalent of"contacts") must enrich your professional and personal life.

To make those connections, start with a list of networlding traits (supportive, influential, and knowledgeable are someexamples) to recognize a good networlder when you see one. After identifying candidates, analyze your choices by askingquestions such as whether there is an emotional connection with the person and whether you would enjoy working with thatperson. The result is an identified group of 10 or so people who become members of your networlding primary circle.

Expanding the primary circle, initiating exchanging relationships (based on mutual exchange), and cocreating opportunities(leveraging the combined talents in your networlding partnerships) are further steps explained in this straightforward guideon building fulfilling and effective relationships.

Copyright © 2000 Soundview Executive Book Summaries