What's in a Name?
When Pete Wilson came upon the right company name, he decided to stick with it -- even when he didn't have a company. In 1986, Wilson started a telecommunications business called Telwares (#148 on the 2000 Inc. 500). But when the company didn't take off, Wilson dismantled it, saving only the name. In 1994, Wilson started the present Telwares -- incidentally saving about $1,000 in legal fees because he didn't need to register a new company name.
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