As the Start-Up World Turns: The Start-Up Diaries Collection
What's it really like to start a business today? In its January 2000 issue, Inc. magazine started following the sagas of five young companies over a one-year period. The conclusion 12 months later? "Nothing -- nothing -- went as expected," according to Inc. magazine's update in the January 2001 issue.
Unanticipated events continued even after the January 2001 issue had gone to press. In early December 2000, edu.com, one of the five young companies included in the Start-Up Diaries, laid off 39 employees, approximately 40% of its workforce. "It was heartbreaking," founder Adam Kanner reported to Inc. on December 19, 2000. Because of the timing and the magazine's deadlines, the layoffs are not reflected in Kanner's diary entry in the January 2001 issue of Inc.
Want to follow these young companies' stories? Here are all five installments of the Start-Up Diaries.
10 Minute Manicure: Three Women and a Kiosk The founders of 10 Minute Manicure dreamed up the business in just one hour by the pool. Their idea ofoffering fast manicures in airport kiosks was a simple one.But would it fly?
Fúxito Worldwide: The Player Why would Richie Powell, a college student and talentedathlete, ditch the sport he'd worked his whole life tomaster? For the dream of an Internet start-up.