What are the top marketing magazines and databases?
Marketing & Advertising mentor Lisa H. Buksbaum responds:
The top marketing magazines and databases include: Advertising Age, Brandweek, and Adweek. Now several of the mainstream business publications have excellent coverage on marketing. These include Inc., The Wall Street Journal, and Fast Company. Depending on your industry, most trade publications will sell you a list of subscribers or break their subscription list into classifications which companies find useful to use as a marketing database.
Top marketing database companies which sell customized solutions or off-the-shelf databases include: Acxiom Corporation, Consodata, Davis Direct Worldwide, Executive Marketing Services, Merkle Direct Marketing, Research & Response International, and Targitmail.com.
The American Marketing Association (based in Chicago) can refer you to market research professionals in your market that can assist you in creating a database to suit your needs.
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