Are you frustrated trying to find just the right name for your Web site? Is every .com name you' ve wanted already taken? You' ve now got two new options: .info and .biz. But should you use them?
A bit of background: The Internet naming system is based on Top Level Domains (TLDs), which are indicated by suffixes. These are somewhat like area codes for phone numbers, only they' re meant to indicate the type of Web site. The first ones were .com (commercial), .org (organization), .net (network), .edu (education), .gov (government), and .mil (military).
Because the Internet was originally designed to enable military and government communication systems to survive a nuclear attack -- not as the place to conduct everyday business -- no one ever imagined we' d run out of .com names. But just as there' s been a need for many more area codes, the Internet has needed additional suffixes. To respond to this need, the Internet' s governing body authorized additional top level domains. Two of these are now available:
Coming soon are two others:
Just because these new suffixes are now available, it doesn' t mean you should rush out and get one. After all, it will take time before customers or other users become familiar with these new extensions.
What won' t you be able to find with these new top level domains?
What are these new suffixes good for?
If you' re trying to decide whether or not to register a new name, here' s my advice:
Only time will tell whether we' ll all get used to checking domain suffixes, just the way we do an area code. Until then, many people may be confused by the new ones. Since I have millions of readers, if I said my web address was www.Rhonda.biz, some people would probably mistakenly type in the .com suffix and find a graphic artist in Phoenix. Nevertheless, I' ve registered that name anyway -- just in case. In the meantime, I plan to keep using www.RhondaWorks.com.
©Copyright Rhonda Abrams, 2001
Rhonda Abrams writes the nation' s most widely-read small business column and is the author of " The Successful Business Plan: Secrets and Strategies" and " Wear Clean Underwear: Business Wisdom from Mom." Her newest book, " The Successful Business Organizer" has just been released. Register for free business tips from Rhonda at www.RhondaWorks.com