Elements of a Winning Pitch, Raising Capital Article

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Elements of a Winning Pitch

A presentation to potential investors in your business -- to family, friends, or angels -- should include most of these elements.

By: Susan Greco

Published May 2002

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Typically at a venture-capital forum, you have about 10 minutes to cover the topics listed below. VCs in particular love the nitty-gritty details of how, say, you plan to grow 200% in two years. But any presentation to investors --whether to family, friends, or angel groups -- should include most of these elements:

Opening

Benefit statement of what you do

Problem and solution

Market size and opportunity

You and the team

Revenue model and financial projections

Competition

Milestones to date (partnerships, customers, revenue, product development, investment)

Milestones for the future

Use of funds

Exit strategy

Close and call to action