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STRATEGY

War Stories

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As writer Joan Raymond points out in the June 2003 feature "Enduring Lessons from a Short War," American business owners experienced the war with Iraq in vastly different ways. But when the fighting ceased, most business owners discovered that the war didn't turn out to be as devastating as many expected.

Here, Inc.com shares two more business's stories on how the war and other unexpected events have changed the way they do business.

Staying Neutral for Business Sake
The employees at Dankoff Solar Products are overwhelmingly antiwar, but when it comes to customers, they keep their political beliefs to themselves.

The Shipping Blues
Since the World Trade Center attacks, the owners of Cargo Express have been coping with skyrocketing fuel prices and beefed up shipping regulations. War further complicated things, but another unexpected event, the SARS epidemic, poses a bigger threat.




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