Your company's web site is built and has been around for several years now. Your customers can check out the standard, "about us" link. You even have a cute stock ticker on your home. Like many businesses, maybe your web site was built several years ago and has not changed that much. But your business has changed. The demands of your customers and challenges from your competition are two major changes. Many of your competitors are leveraging more and more technology. And most importantly your customers are coming to expect more of you.
Leveraging your web site as a powerful and strategic corporate asset and ensuring it is a TOOL for your business is important. A revitalized web site can save you time and money and bring you greater efficiencies. It can make your customers more satisfied and enhance communication both inside and outside of your company.
Your goals is to take your web site from a static, underused, unloved, uncared for, brochure-ware, plain vanilla, digital brochure, into a POWERFUL, dynamic, TOOL. Here's how to do it:
As you look for ways to improve your web site here are some specific tools for you to consider:
We've just touched the very surface of what you can do towards upgrading your web site. The key is to consider where you are now, where you want to be and how your web site be a vehicle to get you there. Your web site should not just a glorified brochure but just be an asset to grow your business.
Ramon Ray, Technology Evangelist, is a technology analyst, author, speaker and the editor of Smallbiztechnology.com.
Since 1986, Ramon has been using computers and was first "online" in 1995. He has written hundreds of technology articles and the book "Technology Solutions for Growing Businesses" (Amacom, Nov 2003).