a. ...by issuing a press release that directly counters an earlier story or release.
b. ...by focusing on the next positive story you can tell and having both tact and a sense of humor about past mistakes.
c. ...fire the person responsible and hire a PR professional from outside to help.
d. ...there's no way to "fix" a PR blunder. You're stuck with that reputation forever.
a. Legally require that journalists refrain from reporting on any information contained in the press release until your desired date.
b. Encourage journalists to report your news ahead of everyone else, despite the embargo date.
c. Potentially give journalists a sense that your company will not cooperate in interviews on this story yet, and lead them to delete or toss out the release.
d. None of the Above.
a. Perfect spelling, and punctuation.
b. A detailed explanation of your company's overall mission.
c. Information that is both timely, and relevant to the publication, or show.
d. Polished, professional graphics, and/or freebie product samples or demos.
a. At night, so they can report on your idea the next day.
b. In the morning, when reporters are narrowing in on the best stories of the day.
c. In the afternoon, as reporters may have a lunch break, and time to stop conducting interviews, and start reading their e-mail and faxes.