Are you thinking about blogging for your business but just haven't taken the leap? Check out these resources on Inc.com that discuss the business of blogging and offer helpful tips and interesting examples of popular weblogs being written today.
Hillary Johnson writes in the August 2005 issue of Inc. that some of the smartest people she's met, she's met by reading their weblogs. As a complement to her list of regular reads, the Inc. and Inc.com staff thought we'd share our own list with Fresh Inc. readers.
Now that we're all familiar with blogs, along comes a new new thing: the plog. Though there are a variety of definitions for the term (which Amazon has trademarked), the most relevant concept for business owners is using blog software to create a password-protected project log -- or plog for short. (Inc. magazine, Sept. 2004)
Blogging has been popular with teens, geeks, and flamboyant extroverts for years, but today, it's garnering more attention from businesses as a way to connect with customers and prospects. (Inc.com, July 2003)
Every entrepreneur knows about going public, but relatively few venture into the world of private placements. By selling stock in a private offering, a business owner can raise a significant amount of capital while avoiding the hassle and expense of going public.