It's been widely covered that weblogs are a viable way to build brand awareness and establish an individual's expertise in a particular area. "For a small business, [a weblog] is a perfect low-cost positioning-yourself-as-an-expert tool," notes Debbie Weil, the publisher of WordBizReport and Debbie's Blog, as well as author of an upcoming book on corporate blogging for Penguin Portfolio (2006). But what hasn't been covered is how to actually take the leap?
In essence, when you begin to blog, you're publishing your own work. You're making a statement to an enormous audience that will shine a spotlight on your company and your credibility as an expert. With so much at stake, building a weblog into your marketing arsenal can seem intimidating.
To help lessen the anxiety you might feel about blogging, we went out to three experts in the field to uncover the top 10 things you should know before you blog. These tips should help better prepare you for writing and maintaining a weblog for your business.
Once you know the ropes, blogging is easy -- and fun. It's an opportunity for you to establish meaningful conversations with potential and existing customers. And it offers you a instant platform to share your knowledge and expertise with the world at large.