The Principal Women in Business Teleclass Series

Tuesday, January 30, 2007

Tweet

Finance - Where to Get Funding Now

Jane Berentson, editor, Inc. Magazine

• "Need Money?" What's New in the Capital Markets
• Information about state venture capital programs from the National Association of Seed and Venture Funds (NASVF).
• Funding a Business with Credit Cards
• Smart Questions for Your Credit Card Company
• Person-to-Person Lending
• Prosper.com (a person-to-person lending site)

Technology - The Benefits of Company Blogging

Bobbie Gossage, associate editor, Inc. Magazine

Helpful Information About Blogging

• Blogging for Dollars
• The Rules of Blogging
• Top 10 Things You Should Know Before You Blog
• Robert Scoble's Rules of Corporate Blogging
• What to avoid: When Blogs go Bad
• Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

Blogging Tools

• Typepad
• Wordpress
• Blogger
• Feedburner
• Technorati

Some examples of company blogs

• Joel Spotsky of Fog Creek Software
• Bob Parsons of GoDaddy
• Chris Bick and Keith Carollo of FredFlare.com

Creative Benefits - Keeping Employees Happy on a Budget

Stephanie Clifford, senior writer, Inc. Magazine

• What Gen Y-ers want from work, a new study from the Hudson Employment Index.
• What Gen X-ers Want from Work
• The NeXt Revolution: What Gen X Women Want at Work and How Their Boomer Bosses Can Help Them Get it
• The Society of Human Resource Management's Best Places to Work
  (look at “company description” to read about their innovative policies)
• Bringing Babies to Work
• The Deloitte's Women's Initiative
• Hiring interns
  (scroll down to "Cheap (and Eager) Labor")
• Hiring college kids to do strategic work.

Marketing - The Ins and Outs of E-mail Marketing

Leigh Buchanan, editor-at-large, Inc. Magazine

• Balance Day Spa sends out daily notices of open appointments that it offers at a discount.
• The Las Vegas franchise of Arthur Murray Dance Studio devotes most of its monthly newsletters to articles about dance.
• White Dog Café in Philadelphia uses monthly e-mails to advertise their good food (a little) and promote their socially conscious activities (a lot).
• Constant Contact, an Inc. 500 company, produces a good monthly newsletter on e-mail marketing. They are collected here.
• Return Path, also an Inc. 500 company, has some excellent resources on its site.

Read more:

Sign-up for our Start-up Newsletter

Email Address: