Mistake 1: Hire the best!
Spolsky, Joel: Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent.
Mistakes 2 and 3: Master the art of schedules!
McConnell, Steve: Software Estimation: Demystifying the Black Art.
Microsoft Press 2006
Mistake 4: People-centric development
DeMarco, Tom and Timothy Lister: Peopleware: Productive Projects and Teams.
Second Edition. Dorset House 1999.
Mistake 5 - Avoid death marches
Yourdon, Edward. Death March, Second Edition. Prentice Hall 2003.
"How Hard Could It Be?" columnist JOEL SPOLSKY is the co-founder and CEO of Fog Creek Software in New York City. Most recently, he co-founded Stack Overflow, a question-and-answer site for software developers.@spolsky