Mistake 1: Hire the best!
Spolsky, Joel: Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent.
Apress 2007

Mistakes 2 and 3: Master the art of schedules!
McConnell, Steve: Software Estimation: Demystifying the Black Art.
Microsoft Press 2006

Mistake 4: People-centric development
DeMarco, Tom and Timothy Lister: Peopleware: Productive Projects and Teams.
Second Edition. Dorset House 1999.

Mistake 5 - Avoid death marches
Yourdon, Edward. Death March, Second Edition. Prentice Hall 2003.