How two brothers grew an online marketing firm from the successful strategies of their previous businesses.
As applications for the 2009 Inc. 500 | 5000 arrive, we thought it would be worthwhile to shine a spotlight on some of the companies that are vying to appear on our ranking of the fastest-growing private companies in the U.S. (For more information and to apply, go to http://www.inc5000apply.com.) One that caught our eye was Columbia, MO-based Plus1 Marketing.
Serial entrepreneurs (and brothers) Brant and Brock Bukowsky knew the importance of successful online marketing strategies; they credit online marketing for the growth of their ticket company ShowMe Tickets and mortgage company Mortgage Research Center, which landed on the Inc. 500 | 5000 in 2005 and 2007, respectively.
"We started doing online marketing in '99," says Brant. "We found that it was a strong area to be in and we focused a lot of resources on that. We applied those marketing principles to specific industries, and that's the reason that we were able to grow at the pace we did."
Recognizing the talents of their online marketing team, they founded Plus1 Marketing after selling ShowMe Tickets in 2005 to help other companies grow with the same techniques, as well as investing in companies through angel investing and growth partnerships. But what Brant is most proud of is the people working for him.
"We have a fantastic team. I know people say that all the time, but every business we've started has been focused on having a foundation of good people to start it," he says. "Then, we let them take over. It just grows from there."