Subscribe to Inc. magazine
HOW TO SELL ANYTHING

Business Horoscopes: February 2010

Running a small business takes a gift for anticipation, if not clairvoyance. To help you predict the changes that will affect your business and your industry, we've decided to consult the stars.

AQUARIUS (January 20-Febuary 18th)
You're at the top of the zodiac and the spotlight's on you. Will you be able to take advantage of being center stage? Come mid-month, expect some social networking opportunities to arise; the potential payoff may not be obvious at first, but it will be worthwhile to pay attention to the circumstances. And you still have some unresolved issues (with an employee or business partner) lingering from months ago. They're not going to go away by themselves. Tackle them head on.
 
PISCES (Febuary 19-March 20th)
Need to schedule a touch-base with your investors? Save it until the last week of the month. Until then, you will face distractions and cross currents. At the start of February, the stars will align and your communications skills will be bolstered with extra clarity and coherence.
 
ARIES  (March 20 – April 19)
Oy vey! Despite the resurgent GDP, 2010 seems to have started off in reverse for your company. You're going to be put to the test with a series of sudden stops and starts that will put a larger-than-usual demand on your time. Take each setback in stride—your efforts to enter new markets or pursue other, non-core opportunities will start to gel come month's end.
 
TAURUS (April 19-May 20)
We know you have a habit of identifying a problem and charging headlong toward what you think is the obvious solution. But please heed our advice: The stars suggest that the roadblocks you face this month are formidable (aren't they always?) and that, if you take your usual approach, you risk expending energy needlessly and recklessly. So take a breather and reflect. Maybe it's time to pick up the latest Jim Collins.
 
GEMINI (May 21-June 20)
There's a lot of work to be done this month and we know how much you enjoy rolling up your sleeves. So revel in that full inbox, plan on eating lunch at your desk, and work into the wee hours of the morning if you so desire. What you get done this month will free up time for greater work-life balance later in the year, when your mental energy will not be at its peak.
 
CANCER (June 21-July 22)
Your creative side is going to take the reins this month. But be careful about how you give direction to others. What makes sense to you may not immediately resonate with members of your staff. Take the time to flesh out your thinking for them. Now is not the time to bullheadedly push through new initiatives.
 
LEO (July 23- August 22)
From-the-gut decisions may have backfired in the past, but the stars promise that your instincts are sharp this month. You're feeling confident and assertive, and the world around you is going to like what you have to offer. Pursuing a new piece of business? Launching a new marketing campaign? Now is the time to go for it.
 
VIRGO (August 23-September 22)
A little cynicism would do your usually optimistic outlook good this month. Yes, we know you have ideas to implement, we know you don't like to put a damper on your strokes of genius, but there are relationship matters to which you should first attend—and it may well be that it's time to let go of that person who has been causing undue workplace stress. There are better-suited people for you out there Virgo, and generous ones too.
 
LIBRA (September 23-October 22)
Determination is your greatest strength but you should set your sites on easily-achievable goals this month. Now is not the time to change the strategic direction of your business. Sometimes it's okay to apply yourself to a series of smaller goals instead of focusing on the big picture.

SCORPIO (October 24-November 21)
For Scorpions the year begins with a bang. A big one—be it a pivotal customer meeting or a reshuffling of your management team, something will thoroughly shake the status quo. With your natural intensity you may tempted to act on your first instinct, but don't. Take time to decipher the details, one day at a time.
 
SAGITTARIUS (November 22 – December 20)
Sagittarians are happiest when on the move, but this month you would do well to resist the urge to go dashing off in a new direction. Take some time to address a few nagging financial issues left over from last year, and you'll feel renewed self-confidence.  You'll also be ready for action in the weeks ahead.

CAPRICORN (December 21-January 19th)
Good news for business owners born under the sign of the mountain goat. Your natural inability to budge on issues may have resulted in some entangled horns at the close of last year, but the immediate path in front of you is clear of obstacles. Go ahead: Break into a gallop while you can. Put your freshest ideas to the test while there's nothing around to stop you.

More:
Last updated: Jan 28, 2010




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: