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Business Horoscopes: April 2010

Running a small business takes a gift for anticipation, if not clairvoyance. To help you predict the changes that will affect your business and your industry in April, we've decided to consult the stars.

ARIES (March 21-April 19th)
Aries are born doers not talkers. But potential for miscommunication is high this month, so Aries will have to stop being so ram-headed and learn how to communicate with their employees if they want to take advantage of good business opportunities heading their way. Surprise everyone by walking through the game plan with your staff before throwing yourself into it. Are your hands shaking already at the thought of leading a meeting? Our birthday present to you: Inc.'s guide to good communication.

TAURUS (April 20-May 20th)
Taureans aren't so much known for their spontaneous and adventurous side; they typically prefer to take the slow and steady route in just about everything. But this month, those born under the sign of the bull will see a massive unleashing of pent-up energy. Good things will happen if you don't hold yourself back by the horns. Have a passion project you've kept simmering on the back burner all these months? Now is the time to turn to it.

GEMINI (May 21-June 20th)
Your gut instincts may have backfired last month, Gemini, but polish up your tarnished self-confidence, because your off-the-wall ideas are poised to start paying off. Success is not a given, and you're going to have to buckle down and focus to achieve the results you desire. Avoid the temptations the spring weather offers, and you will be on your way.

CANCER (June 21-July 22nd)
It's time to hit the books, Cancer! Not your financial books, but your school books. The first weeks of April are a transitional time in the life of your business, and you may realize that, in order to attain your ultimate dream business, you have some extra learning to do. Consider working with SCORE or taking an executive education class. Or simply take a look at some of Inc.'s favorite books for the eager-to-learn entrepreneur.

LEO (July 23-August 22nd)
Leos have endured a long hibernation this winter, but it's time to crawl out into the sun again. The stars' energy levels are picking up and the coming months spell high productivity for the Lion. Put your thinking cap on and get to work on all the projects you left by the wayside during your sleepy winter. And keep in mind: The next few months will be by far the most fertile for you.

VIRGO (August 23-September 22nd)
Members of your staff are constantly dropping hints that will be telling you to sit still, and resist the urge to up-end operations at a moment's notice. Often, this advice is worth following—but not right now. The momentary (and fleeting) burst of energy and creativity you feel should be harnessed in the service of your business. Some ideas may not pan out, but those that do will look to be real winners.

LIBRA (September 23-October 22nd)
You've run a tight ship for the past few years and now you're lean operations will be stretched to the limit as new business comes pouring in. With five planets moving into your 6th House of Work and Hobbies, you face an intense and demanding period—with highs and lows that are going to take the kind of mental fortitude that only those born under the sign of the Scales possess.

SCORPIO (October 23-November 21st)
Schedule your important meetings now. The Sun is in your House of Self-Expression this month, which means that your fluency and gift of gab will be strong. But beware of saying too much during your communication high--you may feel an urge to over-explain every feature of your service or technology. As the maxim goes: Less is more.

SAGITTARIUS (November 22-December 21st)
Sagittarians possess an innate positivity and optimism that will serve them well this month when business matters are in the doldrums. It's nothing that you won't be able to recover from, but the stars indicate that a few setbacks are coming your way. Learn from your second quarter failures; next month will be full of productivity and success.

CAPRICORN (December 22-January 23rd)
This month brings with it a blitzreig of new business opportunities; be forewarned that they will appear out of nowhere and disappear just as fast. So you need to be on your toes, and ready to pounce. At the same time, you'll notice that members of your management team will struggle to relate to your vision for the company. You're going to have to make the tough decisions, and make them on your own.

AQUARIUS (January 24-February 18th)
You've probably noticed your motivation grind to a slow halt over the last few months as your company's sales cycle dragged on and on. Look for the deal flow to pick up this month, and tackle each milestone with energy and optimism. Just keep in mind that new ideas will have to wait as this backlog of older accounts works its way through your company.

PISCES (February 19-March 20th)
You're feeling impulsive this month, Pisces. And for you that can mean making some risky financial gambles. Try to temper your urge to spend on outside ventures, and consider instead low-cost growth strategies that could yet yield a big payday. There are simple ways to increase your earning capacity without risking your bank account.

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IMAGE: Phil Marden
Last updated: Mar 21, 2010




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