Using Color to Tell a Story
When you walk into the Los Angeles offices of Thornton Tomessti, an international engineering company, it's hard not to notice the floating reception desk situated in front of a bright green mural bearing the company's name. Upon further inspection, the mural actually pays homage to the company's line of business: the bright green objects are actually safety caps for steel rebar.
The clients were "keen on celebrating the creativity and ingenuity that 'good' structural engineering offers," notes Koning Eizenberg, the architecture firm behind the space.
Certainly, the choice of color matters for your office, but perhaps more importantly (and interestingly), color can be used as a device to tell a story. At Thornton Tomessti, the designers used green and blue accents to separate public spaces from private spaces, in order to organize the space and even direct work-flow.
It also reverberates with clients. "Initially directed at establishing a creative culture to attract and maintain staff, this interest expanded into a marketing strategy that would appeal to clients."
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