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30 Memorable Marketing Campaigns
A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin Kelly Faircloth
Ask Inc.: Should a Marketing Pitch Be Focused or Comprehensive?
What's the best strategy for a sales pitch when there are many services available? Inc. Staff
How Would You Sell a Virtual Makeover?
Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror? April Joyner
Ask Inc.: Selling Quirky Products to Retailers
Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging Inc. Staff
Sales & Marketing: Nice Meeting Your Avatar
Industry trade shows go virtual April Joyner
Update: A Dating Site Picks a Marketing Strategy
Sam Yagan, the founder of OkCupid, creates a blind-dating service to get press attention and create buzz. Jason Del Rey
Virtual Trade Show Companies
So far, these virtual trade show services have been used mostly to host niche industry events. The price of a booth varies greatly, because the organizer of each expo decides how much to charge exhibitors.
Legacy: Ann Wilder, Vanns Spice
The life of 'Spice Queen' business owner Ann Wilder, 1931–2009 Leigh Buchanan
The Way I Work: Essie Weingarten, Essie Cosmetics
'God gave me an innate ability to pick colors.' Liz Welch
Case Study: Skinner Baking Builds a Brand
For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Jason Del Rey
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Josh Dean
Three Mistakes Young Salespeople Often Make
Jeff Hoffman, co-founder of Basho Technologies and an adviser to the Sloan Sales Club, says new salespeople commonly make these errors: Inc. Staff

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