Marketing Methods
- 30 Memorable Marketing Campaigns
- A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin Kelly Faircloth
- Ask Inc.: Should a Marketing Pitch Be Focused or Comprehensive?
- What's the best strategy for a sales pitch when there are many services available? Inc. Staff
- How Would You Sell a Virtual Makeover?
- Where should ModiFace market its online makeover tools, including HairMixer and WeightMirror? April Joyner
- Ask Inc.: Selling Quirky Products to Retailers
- Mother Ink, maker of maternity tattoos, gets advice on retail displays and packaging Inc. Staff
- Sales & Marketing: Nice Meeting Your Avatar
- Industry trade shows go virtual April Joyner
- Update: A Dating Site Picks a Marketing Strategy
- Sam Yagan, the founder of OkCupid, creates a blind-dating service to get press attention and create buzz. Jason Del Rey
- Virtual Trade Show Companies
- So far, these virtual trade show services have been used mostly to host niche industry events. The price of a booth varies greatly, because the organizer of each expo decides how much to charge exhibitors.
- Legacy: Ann Wilder, Vanns Spice
- The life of 'Spice Queen' business owner Ann Wilder, 1931–2009 Leigh Buchanan
- The Way I Work: Essie Weingarten, Essie Cosmetics
- 'God gave me an innate ability to pick colors.' Liz Welch
- Case Study: Skinner Baking Builds a Brand
- For years, a family bakery sold unbranded pastries to supermarkets. Should the owner now put his name on the box? Jason Del Rey
- The Wexley Way
- In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Josh Dean
- Three Mistakes Young Salespeople Often Make
- Jeff Hoffman, co-founder of Basho Technologies and an adviser to the Sloan Sales Club, says new salespeople commonly make these errors: Inc. Staff
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