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Advertising
- Bright Lights, Big Impact
- Why digital billboards are growing in popularity. Sarah Goldstein
- Channel Surfing
- Eager to see your product or service on TV? Frank Zazza, the father of product placement, has these tips: Adam Bluestein
- Prime-Time Exposure
- How companies can make a splash in the big-money world of TV product placement--without spending a dime. Adam Bluestein
- The Real Winners and Losers
- Companies shelled out a record $2.7 million for 30 seconds of airtime during the Super Bowl. So who got their money's worth? A look at the best and worst commercials. Angus Loten
- Steve Meginniss Helped Reinvent the Toothbrush. Can He Do the Same Thing for Wheels?
- Dalia Fahmy
- Should You Go for It on Fourth Down?
- There's no shortage of opinions about Super Bowl commercials and whether they are worth the nearly $3 million companies now pay. But the same considerations apply to any pricey, high-profile advertising campaign. The experts weigh in. Alexandra Zendrian
- The $2.7 Million Question: Are Super Bowl Ads Worth It?
- Companies now shell out nearly $3 million for 30 seconds of precious airtime during football's premier event. But in the Internet age, do expensive, glitzy television ad campaigns really work? Alexandra Zendrian
- How I Did It: Richard Schaps, CEO, Van Wagner Communications
- Richard Schaps sold his outdoor-advertising company, Van Wagner, for $170 million. On Tuesday, he passed out millions of dollars to his people--and then started another outdoor-advertising company called Van Wagner. Richard Schaps
- Smart Questions: What to Look For in an Ad Agency
- Some 42 percent of small businesses say that increasing advertising is a high priority for 2007, according to a Wells Fargo/Gallup poll. Businesses choosing to tap an outside agency can use these questions to help separate the chaff from the Chiat/Days. Nitasha Tiku
- Transform Google Searchers Into Repeat Customers
- A weekly look at the latest products and services designed to help you run a better business. Tamara Schweitzer
- Big Billings for a Small Payroll
- Business for sale: An Illinois ad agency for $3.5 million. Elaine Appleton Grant
- Ask Richard Thalheimer
- Infomercials 101 with Richard Thalheimer, Founder, Sharper Image Richard Thalheimer
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