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How to Start an Advertising Company
Take years of experience in the corporate world, and then turn the model on its head. Leigh Buchanan
30 Memorable Marketing Campaigns
A look at bold and unusual marketing campaigns from Ben & Jerry's, Pizza Patron, and Virgin Kelly Faircloth
Horse Race: Branded Entertainment
Four start-ups vie for leadership in the lucrative new space of branded entertainment Nitasha Tiku
How I Did It: Margot Fraser
Margot Fraser, the founder of Birkenstock, USA, recalls 40 years of peace, love, and clunky sandals Margot Fraser, as told to Leigh Buchanan
Run Cheap TV Commercials with Google TV Ads
With Google's TV ad service, small companies can buy low-cost TV commercials on national cable channels Kasey Wehrum
The Wexley Way
In the advertising racket, the future is coming up fast. Or maybe it's already here, at an obstreperous little agency called Wexley School for Girls Josh Dean
By All Means
A Wexley School for Girls portfolio Josh Dean
The Wexley Way: How to Think Creatively in 8 Easy Steps
Wexley School for Girls is an amped-up media-agnostic advertising agency that will do just about anything to attract business for clients. Here, the Wexley team pulls back the curtain on their creative process. Hint: the Olympics may be coming to Seattle. Max Chafkin
MySpace Targets Small Business Ads
The social networking giant unveils a low-cost do-it-yourself advertising tool. Andrew Leigh
Ads Targeting Value for Money
With consumers watching their budgets over the holidays, retailers plan to focus on deals. Kelly Faircloth
Spotlight: Gary Lin, Glispa Media
Gary Lin
A PR Stunt Goes Bad
In June 2007, we wrote about marketing firm Interference, which designed a PR campaign that caused a terrorism scare in Boston. Patrick J. Sauer

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