Business Tip of the Week

Advertisement

Here's my business tip this week: Treat your customers as if they're prospects.

You know how this tends to work: When you have a prospect you're trying to turn into a customer, you go out of your way in every way possible. You offer not only the best prices but also lots and lots of attention. And then if he or she signs up, your attention moves elsewhere. But if you continue to treat your customers as if they're prospects, you'll find that you have a much better chance of keeping them forever. If you want to know more, take a look at a column I wrote called The Return of Customer Loyalty.

Last updated: Aug 28, 2007

NORM BRODSKY | Columnist

Street Smarts columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and expanded six businesses.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Livestream events | Comments
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: