STREET SMARTS  

"Street Smarts" columnist and senior contributing editor Norm Brodsky is a veteran entrepreneur who has founded and grown six businesses. In 2007 he sold CitiStorage, a document-archive business based in Brooklyn, New York, for $110 million. Along with Bo Burlingham, Norm has chronicled his entrepreneurial journey in his column in Inc. and in the book The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up@NormBrodsky


The Rule of Three

Anticipating the torpedoes that can sink a deal  Read story


Selling My Company (Again)

I thought I cashed out. But then the credit squeeze changed my plans  Read story


Management Advice from Entrepreneur Norm Brodsky

Veteran entrepreneur Norm Brodsky answers readers questions about retirement, selling a business, and more.  Read story


Ask Norm: I Want to Pass My Company On to an Employee. What Should I Do?

Norm Brodsky helps a business owner who wants to give a longtime worker a piece of the action  Watch video

Build to Sell (Even If You Don't Plan on It)

Most entrepreneurs don't think about selling their businesses until it's too late. Inc.'s Norm Brodsky gives his advice.  Read story

Getting Ready for Growth

Here's the challenge: Look to the future, but also stay focused on the present.  Read story

Don't Worry; Grow Happy

Inc.'s Norm Brodsky talks about knowing when to walk away from opportunities that others consider can't-miss.  Read story

Gauging the Health of Your Company's Growth

Inc. columnist Norm Brodsky talks about how you can interpret your company's growth performance.  Read story

Is There Value in Bartering?

Trading services instead of currency can lead to trouble if you're not careful, says Inc. columnist Norm Brodsky.  Read story

When Not to Join the Family Business

You always face the challenge of keeping your emotions from getting in the way of making sound business decisions. Those emotions are especially strong when ...  Read story

Don't Let Your Breaking Point Upend Your Goals

This business has grown so well that the owner can't take it anymore. Should he hire an expensive manager?  Read story

What the Rolling Stones Can Teach You About Business

The force that drives sexagenarian Mick Jagger just might be the reason you're an entrepreneur.  Read story

When Family Ties Lead to Growing Pains

The younger generation is taking over, but the founding father is averse to their growth strategy. Is an outside investor the answer?  Read story

Should You Sue Over Sour Grapes?

When one business rocked an industry's boat--fairly and legally--its competitors played dirty. Is the answer a lawsuit?  Read story

When Business Gets Boring

You don't enjoy the work anymore, but retirement isn't all that far off. Chin up, or shove off?  Read story

Don't Let Outside Investment Threaten Your Success

Outside money is never "no strings." Some advice on how to expand your business without compromising what you've already built.  Read story

Sidestepping the Needy-Customer Trap

Company founders cultivate their customer base with great care. But there comes a point when it's best to delegate.  Read story

Do You Even Need to Form a Partnership?

Before you get into the nitty-gritty of contracts and cost sharing, ask yourself if you actually need a partner.  Read story

Let's Expand the Definition of 'Great Salesperson'

Entrepreneurs gripe that great salespeople are scarce. But the real problem is that most companies' concept of a great salesperson is too narrow.  Read story

Never Rush a Business Decision

If a potential partner pressures you to hurry up and decide, don't.  Read story

Why Job Creators Don't Like Creating Jobs

The bottom line is, well, the bottom line. Job creation will always be secondary to profit and the overall health of a business.  Read story

The Right Way to Hand Over the Reins

Bringing in new leadership can foster growth--when it's done with wisdom and discipline.  Read story

How Fast Is Too Fast?

To determine the right growth rate for your business, ask yourself some key questions.  Read story

The Right Way to Approach a Start-up

No start-up works out exactly as imagined. So it's important to go into it understanding that you're there to learn.  Read story

Can I Afford Another Employee?

It depends on your Cost of Goods Sold. Here's how to calculate it.  Read story

The Wholesaler's Dilemma

Should I start selling directly to consumers?  Read story

The Problem With Your Accountant

Tens of thousands of CPAs make a living doing returns for small-business clients. They're missing a great opportunity.  Read story

When to Cut a Customer

How much leeway should you give a client who's not paying his bills?  Read story

Partnership or S Corp?

One concern is taxes; another is protecting assets. What's the best way to set up your business?  Read story

The Difference Between a Mentor and a Consultant

How to find a mentor and what to expect from the relationship.  Read story

Knowing When to End a Partnership

Unfortunately it can take some time before you realize that a business partnership isn't built to last, and hopefully you have documents in place to mitigate...  Read story

The Upside of Having Setbacks

Every business has problems. To build a business, you need to learn how to love the process of solving them.  Read story

The Single Most Important Rule of Business

Entrepreneurs are great at meeting challenges with optimism--but sometimes that's not what the business needs.  Read story

How to Find the Perfect Acquisition Target

You know your business better than anyone else. So skip the broker--and do the homework yourself.  Read story

How to Stay Alive When Business Shrinks

You've used everything you had to keep going, but it may not be enough. Norm Brodsky weighs in on what to do next.  Read story

How to Handle Employee Sabotage

Not all employees resign gracefully. Some try to sabotage your company on their way out. Here's how veteran entrepreneur Norm Brodsky deals with it.  Read story

Buying a Business? Expect the Unexpected

If you're considering buying a business, consider veteran entrepreneur Norm Brodsky's advice first.  Read story

How to Deal with Late Payments

When times are tough, customers take longer to pay their bills. You can count on it. Veteran entrepreneur Norm Brodsky says that's the wrong time to start th...  Read story

The Commodity-Pricing Trap

Norm Brodsky advises on how to avoid the race to the bottom.  Read story

Do You Need a Business Broker?

When buying a business, what's the going rate for hiring a broker, and who is responsible for paying it?  Read story

When Is It Time to Throw in the Towel?

Giving up isn't something that comes easy to entrepreneurs, but sometimes, giving up might just be the best move.  Read story

Norm Brodsky on Weighing Prospective Clients

How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients?  Read story

Norm Brodsky on the Right Way to Reward Top Employees

When you have a stand-out employee, is increasing pay and benefits enough?  Read story