SEO HEROES  

Aaron Aders

Aaron is co-founder and Chief Strategy Officer of Indianapolis-based Slingshot SEO, a national leader in online marketing, planning and execution. Building on more than a decade of Internet marketing experience, Aaron steers the strategic vision behind Slingshot SEO software and business processes. He received his Bachelor of Science in Pre-Medical Biology at Indiana University. @SlingshotSEO


New Rules for SEO Success in 2013

Measuring SEO success by your ranking position for your favorite keywords means falling behind the curve.  Read story

3 Win-Win Business Relationships

Are you taking advantage of the most important key partnerships in inbound marketing today?  Read story

How to Write an Insanely Popular Blog

The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits.  Read story

How to Start an Employee Onboarding Program

Make your next hire successful with these tips.  Read story

6 Steps to Productive Brainstorming

Think big and follow these tips to make the most of your next brainstorming session.  Read story

Bing Takes a Shot at Scroogle

There is truth to Bing's advertising attacks on Google, and hopefully change will follow.  Read story

Novices Guide to Running a Webinar

Make the most of your next webinar with these four steps.  Read story

Web Analytics Scorecards--a CMO's Best Friend

A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like.  Read story

The Perfectly Optimized Press Release

If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips.  Read story

The Difference Between Earned and Owned Media

Here's the basics on where your content appears online and how to position yourself as an industry thought leader.  Read story

Guarantee Your Company Turns Up a Lot in Search Results

Developing online content? Aaron Aders, co-founder of Slingshot SEO, describes what you need to know about search engine optimization.  Watch video

Do You Give Good 'Push'?

Here's how to use push notifications to engage your mobile customers and build brand loyalty.  Read story

If You Do One Thing on Social Media, Do This

Aaron Aders, co-founder of Slingshot SEO, explains the first step you need to take on social media before anything else.  Watch video

Social Media Made Easy

Let social media aid your sales efforts. Here are a few super easy steps for getting started on Facebook, Twitter, Google+, and more.  Read story

Beginner's Guide to Social Media Strategy

Jumpstart your social media plans with this strategy for newbies.  Read story

3 Conference Networking Secrets

Here are three ways for you to squeeze the most networking opportunities out of business conferences.  Read story

5 Steps to Building a Million-Dollar App

Author Chad Mureta explains all you need to know to make your app a success.  Read story

3 Most Important Mobile Marketing Channels

Whether you have a mobile app or a mobile website, these channels can help your target audience find your mobile presence.  Read story

Who Are Your Online Competitors? Find Out for Free

Discover opportunities that online competitors haven't yet found by using these free analysis tools.  Read story

Top 5 Marketing KPIs for Your Dashboard

Which key performance indicators you use could influence your results. These are my top picks.  Read story

Take an Ivy League Class for Free

Slingshot SEO co-founder Aaron Aders takes a free online class with Coursera, taught in real time, to see if it's really worth your time. Here's what he disc...  Read story

SOPA Lives On ...Through Google

Google, taking cues from SOPA, will begin demoting websites that pirate content.  Read story

Finally! A Way to Calculate Social Media ROI

Shares, likes, links and retweets are all great, but what's their impact on sales? Here's a new way to get the metrics you need to measure your online market...  Read story

Boost Sales Using Social Influence

Who in your network is more likely to influence the buying decisions of others? A study reveals the group you should be advertising to online.  Read story

5 Ways to Stand Out in Google Search

Your online presence is lacking if you are not doing these five things.  Read story

Attract Record-Breaking Traffic to Your Website

Base your Web-content decisions on strong data about what your target demographic wants, instead of what you want.  Read story

Make Corporate Blogging Painless: 3 Ways

Drive traffic to your corporate blog and keep the content fresh by seeking these sources for relevant content.  Read story

What You Need to Know About Google's Penguin Update

After Google's algorithm change, your website may move down in search rankings. Here's how you can recover.  Read story

How One Job Candidate Wowed Me

Slingshot SEO co-founder Aaron Aders tells how one job candidate used SEO and social media marketing on LinkedIn to land his dream job with the company.  Read story

Start Your 90-Day Vision Plan: 6 Steps

The first step to taking your business to the next level is envisioning what will get you there. Ninety days away from your business will give you a fresh pe...  Read story

Have an invention? Launch It With Quirky

A new product development platform known as Quirky allows inventors to share and get help with their inventions.  Read story

The Moose Lodge for Start-ups

Tech geeks are moving from coffee shops to Speak Easy, a new trend in co-working spaces.  Read story

3 Most Innovative Social Sites Right Now

A shortlist of the top three most useful, innovative and interesting social platforms today.  Read story

The Fullback Strategy: Getting Ahead By Helping Others Succeed

Throwing a few blocks can help you shine more than carrying the ball.  Read story

2.5 Start-up Tips You Can’t Afford to Ignore

The secret to a successful start-up? Choose your partners wisely and stay away from Jokers.  Read story

How Google Uses the Keystone Strategy to Stay on Top

Understanding the business ecosystem of search platforms such as Google will give brands greater understanding of the role they play in this business network.  Read story

Why You Need a Keystone Strategy

Understanding the strategy adopted by the world’s largest businesses will help you gain a competitive edge.  Read story