INNOVATION RULES  

Amber Case is the Director of Esri R&D Center, Portland, where she works on location-based technology. Case co-founded Geoloqi, a location-based developer platform acquired by Esri in Oct 2012. @caseorganic


App Developers: Do This Now, or Regret it Later

By Amber Case |  May 23, 2013

One of the best regret-management tools around is having a precise and easy-to-understand privacy policy. Here are four steps to crafting and implementing "p...  Read story

Ready to Start-up? Ask These 5 Questions First

By Amber Case |  May 2, 2013

Building a business from the ground up isn't for the weak at heart. But if you enjoy a thrill ride, step right up. Here's how.  Read story

Want to Build an App? Read This First

By Amber Case |  Apr 23, 2013

So you have a great idea, but lack the technical skills to build it? Here are the four big things you need to know before you begin building.  Read story

South by Southwest: Everything You Need to Know

By Amber Case |  Mar 8, 2013

Geoloqi co-founder and SXSW veteran Amber Case reveals how to have fun and stay sane at Austin's famous festival.  Read story