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USER EXPERIENCE MATTERS  

Amy Buckner Chowdhry

Amy is chief executive and co-founder of AnswerLab, a digital experience research consultancy in San Francisco. In 2011, Amy received the Ernst & Young Entrepreneurial Winning Woman Award. She also serves on the advisory board for Susan G. Komen for the Cure. @amybuckner


Want to Delight Your Customers? Map How They Feel

By Amy Buckner Chowdhry |  Feb 9, 2012

Make sure every interaction you have with your customers inspires a positive emotion.  Read story

You Can Win Customers for Life

By Amy Buckner Chowdhry |  Jan 20, 2012

Looking to build strong relationships with your clients? Master their personal styles.  Read story

Redesigning Your Website in 2012? Ask These 3 Questions First

By Amy Buckner Chowdhry |  Dec 27, 2011

Web visitors don’t want to hunt around your site to find what they need. Don’t make them.  Read story

Be Like Netflix, Not BlockBuster

By Amy Buckner Chowdhry |  Dec 14, 2011

Why your website user experience matters--and how to create a great one.  Read story