Amy Gunderson


The Great Leaders Series: Phil Knight of Nike

He conquered a niche, then brought it mainstream. He was one of the first American entrepreneurs to source product in Asia. And he created a brand that inspi...  Read story


The Great Leaders Series: Henry Ford, Founder of Ford Motor Company

Not only did he build one of the largest automobile manufacturers, he set in motion a series of changes that would change society as a whole.  Read story


The Great Leaders Series: Ruth Handler, Co-founder of Mattel

She invented the Barbie Doll (and Ken too), and then reinvented the way national brands advertise their products.  Read story


The Great Leaders Series: Pierre Omidyar of eBay

He set up an online marketplace that brought buyers and sellers together as never before, and pioneered the concept of quantifying the trustworthiness of an ...  Read story

How Asa Candler Built Coca-Cola

A master marketer, he grew Coca-Cola into a global giant by lavishing free samples on pharmacists and consumers, securing the earliest celebrity endorsements...  Read story

The Great Leaders Series: Madam C.J. Walker, Founder of Madame C.J. Walker Enterprises

By assembling a grassroots sales force, this pioneering African-American entrepreneur built a multimillion-dollar enterprise in the Jim Crow era.  Read story

Netflix vs. Blockbuster

How should Netflix fight back against Blockbuster? CEOs weigh in.  Read story

Can't Find an Accountant?

You're not alone. Sarbanes-Oxley has so overwhelmed accountants that companies are having trouble getting their books audited.  Read story

Five Trends That Will Define 2005

What's in store for entrepreneurs in the new year? Five pressing trends.  Read story

Labor Has a New Target

Guess what? It's you! Unions target small business.  Read story

The Lowly Co-op Gets a Makeover

Minnesota's unique start-up boom.  Read story

Grants for Rural Biz

States with lots of farms and fields are making more grants available to businesses.  Read story

Banks May Sell Off Your Loans

A secondary market for small-business loans could benefit entrepreneurs.  Read story

New List: Top Small Biz to Work For

Open communication and worker autonomy are just two of the qualities that Great Place to Work Institute will assess in ranking the "Best Small & Medium Co...  Read story