Mighty Leaf is a Darling of Upscale Restaurants and Natural-Food Stores
Should its creators sell their luxe tea in the cutthroat world of supermarkets? Read story
Andrew Park
Jon Pritchett's Dream of Reviving AstroTurf Became a PR Nightmare
Should he go all out to save the brand? Read story
Did Seth Go to the Dark Side?
Another natural foods guy sells out. Seth Goldman, founder of Honest Tea, says his deal with Coke is all part of staying true to his mission. Read story
Feeling Squeezed
When natural-product stars sell their beloved brands to big corporations, they risk losing control of their products and their mission. But one thing's for s... Read story
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