Anne Marie Borrego


For Fed Dollars, Big Pose as Small

By Anne Marie Borrego |  Aug 1, 2003

The government is giving small-business contracts to scrappy little ventures like AT T and Office Depot.  Read story

Fairer Class Action

By Anne Marie Borrego |  Aug 1, 2003

Small-business lobbies are hailing a bill that will make it harder to win a class-action lawsuit.  Read story

Where Men are Men and Women Buy Limoges

By Anne Marie Borrego |  Sep 1, 2001

The family-run store in Texas that's been mixing drill bits and Limoges boxes for more than 60 years.  Read story

Seed Capital From Uncle Sam

By Anne Marie Borrego |  May 1, 2001

Where can you find cash in a credit crunch? OLI Systems Inc., a New Jersey software company, looked to the government's National Institute of Standards and T...  Read story

An Ad Model That Works

By Anne Marie Borrego |  Mar 15, 2001

Why an imaginative, sound advertising model has made Healthcommunities.com consistently profitable.  Read story

Do-It-Yourself Networking

By Anne Marie Borrego |  Mar 15, 2001

When Jack Plunkett, a Houston-based CEO, went to Silicon Valley to learn more about technology networking, he brought back a new idea for a more structured n...  Read story

Online Grocer Fails to Deliver the Goods

By Anne Marie Borrego |  Jan 10, 2001

Four years after profiling Streamline.com in its Anatomy of a Start-Up series in November 1996, Inc. magazine checked back in to find the company...  Read story

The Accidental Entrepreneur: Field of Dreams

By Anne Marie Borrego |  Jan 1, 2001

For Paul Breaux, what started out as a lark has turned into a business.  Read story

Big Plans

By Anne Marie Borrego |  Jan 1, 2001

Catch up with some of the companies profiled in our Anatomy of a Start-Up series, and here's what you'll discover: Plans are one thing, executing them is ano...  Read story

Hot Tip: Employee Assistance Programs

By Anne Marie Borrego |  Dec 1, 2000

Ever worry that your employees may be struggling with non-work-related problems but are unable to talk to someone about them? Take a cue from Ipswitch Inc...  Read story

Tips for Weathering Air Travel Troubles

By Anne Marie Borrego |  Dec 1, 2000

Weather delays, flights that are overbooked, and seemingly endless lines mark typical days at most airlines' ticket counters. And it's only going to get w...  Read story

Best Cities: The Two Loudoun Counties

By Anne Marie Borrego |  Dec 1, 2000

Can a place that's good for business survive as a great place to live? A look at the two sides of Loudoun County, Virginia.  Read story

Boundless Horizons

By Anne Marie Borrego |  Oct 15, 2000

Just because a company's name implies that it's situated on the prairie is no reason to look for it there. Hardly immersed in amber waves of grain are Pra...  Read story

Mythic Power

By Anne Marie Borrego |  Oct 15, 2000

Swords, lords, and magical spells are rarely the stuff of company names. That didn't deter Kenneth Wolf, who was resolved to find a name for his New York ...  Read story

Ye Olde Lore

By Anne Marie Borrego |  Oct 15, 2000

Their business is ultramodern, but the names of Tara Software and Betah Associates (#218 and #256, respectively, on the 2000 Read story

Dogged about Pups

By Anne Marie Borrego |  Oct 15, 2000

No one would think for a moment that Don Mayer is indifferent toward his Pomeranians. Two of them, Imelda and Fan Tail Shrimp, frolic about the headquarte...  Read story

Snapshots: Names

By Anne Marie Borrego |  Oct 15, 2000

These Inc. 500 CEOs have chosen company names that hold a special meaning for them.  Read story

Start-up Springboards

By Anne Marie Borrego |  Oct 15, 2000

No cash? No customers? Don't let that stand in your way. These Inc. 500 companies sure didn't.  Read story

Incubators Are Hot!

By Anne Marie Borrego |  Oct 15, 2000

Incubators have gotten plenty of attention lately. A few of the 2000 Inc. 500 winners are exploring the concept themselves.  Read story

Build a Strong Online Presence

By Anne Marie Borrego |  Sep 1, 2000

Sure, manufacturers of any size can sell anything online, even without the help of retail partners. But most still value retail as a distribution outlet. ...  Read story

Better the Hire You Know

By Anne Marie Borrego |  Jul 1, 2000

Recruiting past employees provides crunch relief The dot-com revolution may have lost a little steam, but a lot of businesses are ...  Read story

Hot Tip: Online Shopping

By Anne Marie Borrego |  Jul 1, 2000

Give online shoppers what they really want -- human contact. For E-buyers in search of live help, there's nothing more frustrating than e...  Read story

Win the Space Race

By Anne Marie Borrego |  Jul 1, 2000

Running out of room at the office? Can't face a move? Take a cue from David Roberts of Silicon Valley's FireDrop: move your neighboring company and take i...  Read story

Supplies on Demand

By Anne Marie Borrego |  Jun 15, 2000

Managing office supply inventory and purchases can quickly veer out of control for a growing company. Here's how Works.com can help streamline the supply-ord...  Read story

Everyone's a CEO

By Anne Marie Borrego |  Jun 5, 2000

You might think that you give your employees a lot. But would you give them your title? If Gilbert van Cutsem's customers mistaken...  Read story

Web Expertise in Novel Locales

By Anne Marie Borrego |  Jun 5, 2000

Now that the Internet has established itself as a must-have component of every business, brick-and-mortar companies are rushing en masse to get online. Th...  Read story

The State of Small Business, Part 1: How It Feels at This Moment

By Anne Marie Borrego |  May 15, 2000

This collection of articles reflects the changes taking place in the state of small business in the year 2000.  Read story

Upstarts: MP3

By Anne Marie Borrego |  May 1, 2000

MP3 technology is changing the way we listen to music. And as usual, where there's change, there's start-up opportunity. A look at several new companies that...  Read story

John J. Kilcullen: My Biggest Mistake

By Anne Marie Borrego |  May 1, 2000

John J. Kilcullen Chairman and CEO of IDG Books Worldwide, creator of the Dummies series of how-to books. ...  Read story

Hot Tip: Customer Service

By Anne Marie Borrego |  Apr 1, 2000

For the best customer service possible, test your employees. Derek Gietzen, president and CEO of Genesis Communications International In...  Read story

It's Midnight. Do You Know Where Your Tech Support Is?

By Anne Marie Borrego |  Mar 15, 2000

Finally, a new breed of tech consultant provides affordable, timely help to growing businesses.  Read story

An E-Myth Bytes the DSTO

By Anne Marie Borrego |  Mar 15, 2000

For months the story circulated among Internet newsgroups: In a simulated demonstration of armed reconnaissance put on for visiting Americans, Australian ...  Read story

A Word to the (Web) Wise

By Anne Marie Borrego |  Mar 15, 2000

Just when we thought the saga of Krystal Kleen Karpet Kare's Web site and subsequent design contest was over, a reader pointed out some glaring errors in ...  Read story

A Byte out of Cybercrime

By Anne Marie Borrego |  Mar 1, 2000

With so much sensitive information streaming through the Internet, it's no wonder that high-tech crime-fighting units are springing up all over the countr...  Read story

Myth 2: Traffic Will Make You Rich

By Anne Marie Borrego |  Feb 1, 2000

Blue Marlin CEO Erik Stuebe discusses the frustration of having people look but not buy.  Read story

Myth 6: Wild Ads Make Web Stars

By Anne Marie Borrego |  Feb 1, 2000

Think that memorable commercials will lure buyers to your Web site? Here's how Outpost.com discovered that an ad campaign must go beyond name recognition.  Read story

Using Mentors to Build Loyalty

By Anne Marie Borrego |  Feb 1, 2000

Formal corporate mentor programs rarely mean more than a free lunch and an occasional "How's it going?" in the hallway. But in a job market in which emplo...  Read story

Thrown by the Zone

By Anne Marie Borrego |  Feb 1, 2000

In 1984, when Debbi E. Milner and her husband, John, founded the computer reseller Jade Systems Corp. in their home, they never dreamed they would be comp...  Read story

HW Flrs, Ocean Vw, Stck Optns

By Anne Marie Borrego |  Jan 1, 2000

MedicaLogic, a 15-year-old medical-records-software company in Hillsboro, Oreg., made its first Internet play in 1999. That was late enough to run into th...  Read story

East vs. West: Location, Location, Location

By Anne Marie Borrego |  Dec 1, 1999

What does location have to do with venture-capital funding? Plenty, says Scott Randall, founder and CEO of FairMarket Inc., a Woburn, Mass., Internet-auct...  Read story

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