April Joyner is a reporter for Inc. magazine. She regularly covers sales and marketing topics and writes on start-ups for Inc.’s Elevator Pitch column. She lives in Brooklyn, New York. @aprjoy


The Four Worst Hiring Mistakes

The problem might be you.  Read story


Case Study: Flat World Knowledge

Jeff Shelstad thought he had created a better way to publish textbooks. Just one problem: getting college kids to pay.  Read story

Getting a Piece of the $430 Million Super Bowl Pie

Through the NFL Emerging Business program, small businesses in New Orleans are getting a crack at the $430 million expected to come in from the Super Bowl.  Read story

Military Technology Company Protects NFL Players

Unequal Technologies brings military expertise to the prevention of sports concussions.  Read story

Facebook Fuels Online Advertising Start-ups

Facebook beat fourth-quarter earnings expectations today. Online ad start-ups had already predicted positive news, thanks to the new FBX advertising exchange.  Read story

Helping Haiti Through Entrepreneurship

Three years after the earthquake that devastated his native country, Jean Orelien is rallying fellow Haitian-Americans to launch new businesses in Haiti.  Read story

Google's FTC Win: Web Businesses React

Many online companies are disappointed with the FTC's recent ruling on Google's search results. But some of Google's direct competitors are surprisingly supp...  Read story

Case Study: Tea of a Kind

After spending three years and $10 million, Don Park didn't like where his business was headed. Was it too late to shift gears?  Read story

Inc.'s Favorite Stories of 2012

The past 12 months brought many memorable stories from Inc. We've selected a few of our favorites.  Read story

Companies That Won Big in 2012

We take a look back at the entrepreneurs and companies that made a splash over the past 12 months.  Read story

How Smashburger Lands Top Talent

Smashburger has added nearly one thousand new jobs in the past three years. Its secret sauce? Offering its employees a genuine career path.  Read story

Manufacturing Cells by the Billions

Cellular Dynamics eliminates two big problems with stem cell research: the difficulty of producing enough cells, and the thorny ethical dilemma.  Read story

Online Education Race Heats Up

2U announces the upcoming launch of online undergraduate courses from top schools, including Duke and Northwestern.  Read story

Case Study: Keep Your Day Job and Start a Business

Nick Chasinov spent five years building his business while holding down another full-time position. Here's what he learned along the way.  Read story

Case Study: How One Scrappy CEO Landed an AT&T Partnership

Philip Walker started Network Solutions Provider the old-fashioned way: By going door to door.  Read story

Getting Ready for the Fiscal Cliff

With major budget cuts looming, a defense contractor adopts a new strategy.  Read story

Case Study: No Marketing Budget? Win Over Bloggers Instead

Photographer Ron Henry knew his camera strap was a winner. Now he just needed to get the word out on the cheap.  Read story

Washington Makes an Appeal to New York Tech Entrepreneurs

Todd Park, the chief technology officer of the U.S., sought to prove at the New York Tech Meetup that, yes, the White House is becoming more tech savvy.  Read story

Marie Tillman: Transforming Loss Into a Sense of Service

The widow of Arizona Cardinals player Pat Tillman says her former husband's sacrifice sparked her own commitment to service.  Read story

Life Is Good Founder: 'Most Powerful Tool for Social Change? Capitalism'

Bert Jacobs, the founder of Life Is Good, explains how he stumbled on a winning business strategy. (No, he wasn't playing Ultimate Frisbee.)  Read story

Twitter Grows Up: Tour the New Office

One of the architects behind Twitter's new San Francisco headquarters explains how the company made its transition from start-up pad to grown-up office.  Read story

Facebook's New Campus: Like or Dislike?

Facebook tapped famed architect Frank Gehry to design the extension of its Menlo Park campus, but not everyone is impressed.  Read story

Case Study: Feds Crack Down on Buckyballs

When Buckyballs was sued by the Consumer Product Safety Commission, it begged the question: Can a company really fight the feds and win?  Read story

Will Raising Money be Child's Play for a Toy Start-up?

Sproutel makes toys that help children deal with chronic illness. Will investors play along?  Read story

Defense Contractors Brace for Federal Budget Cuts

Without a plan to reduce the deficit, the federal budget may be trimmed by $1.2 trillion over the next 10 years. That's bad news for defense contractors.  Read story

Quirky's Overnight Race to Design Cool iPhone 5 Products

Quirky teams up with Fab to develop a line of crowdsourced accessories for the iPhone 5 and other Apple products--in just 24 hours.  Read story

Financial Planning For the 99 Percent

Alexa von Tobel thinks her company, LearnVest, can be the CFP for the masses. And now she has the federal stamp of approval to accomplish just that.  Read story

Quirky Snags $68 Million in VC Cash

The crowdsourced product developer aims to boost production--and build more in the U.S.  Read story

Why I Stopped Firing Everyone and Started Being a Better Boss

Indigo Johnson, CEO of Careers in Transition, fired her employees on a regular basis until she started focusing on their strengths instead of their weaknesses.  Read story

Why Cheerleaders Make the Best Employees

Heidi Sweeney of Slate Rock Safety hired a team full of cheerleaders for her uniform company.  Read story

Why Office Hierarchies Are Good for Business

New research suggests that hierarchies make companies more productive. (But too much testosterone does not.)  Read story

TV & Video Are Hooking Up

A new offering from Roku could make smart TVs mainstream.  Read story

How to Fight On Online Smear Campaign

When a competitor posted shocking and personal accusations against Veritas Prep, Chad Troutwine's company, he wasn't about to back down. Here's what happened...  Read story

Investors: the More, the Merrier?

There are benefits and drawbacks of having a laundry list of investors. Here's how Susan Walvius and Michelle Marciniak did it with their bedding and sleepwe...  Read story

Friends Help Friends Pay Big Medical Bills

Desiree Vargas Wrigley launched a platform to let individuals crowdsource funding for medical emergencies. To date, GiveForward has helped users raise some $...  Read story

The 28-Year-Old Bringing Respect to Online Higher Ed

2tor partners with Georgetown, UNC-Chapel Hill, and USC to offer online degrees that match their on-campus counterparts in graduation and job placement rates.  Read story

Best Industries 2012: Supply Chain | 6 Logistics Start-ups on the Move

Getting products into customers' hands is a complicated business. Check out these six hot companies that keep the whole thing humming.  View slideshow

Coyote Logistics Zooms Toward $1 Billion

Coyote Logistics matches big shipments with underused trucking fleets. In just five years, it revved up revenue to $560 million.  Read story

Business Opportunities in Supply Chain Management

Manufacturers are ramping up again. So if you can move products fast and efficiently from Point A to Point B, look to logistics for big opportunities.  Read story

How Would You Fix the TSA?

Six entrepreneurs offer some insightful and potentially stress-relieving ways to improve the infamous travel agency.  Read story

Modcloth: Getting Customers to Design Their Own Clothes

It seems like a lofty goal, but bringing fashion-design to the masses is the mission of Eric Koger and Susan Gregg Koger, the founders of ModCloth, an online...  Read story