Athena Schindelheim


This Has Almost Nothing to Do with the iPhone

By Athena Schindelheim |  Aug 7, 2008

My MacBook keeps abruptly telling me that my startup disk is full. The last time I owned an Apple laptop, it lost patience with me and sank into an irreve...  Read story

Behind the Scenes: Companies At the Heart of Everyday Life

By Athena Schindelheim |  Aug 1, 2008

Carson Aquatic Complex, Mesa, Arizona, 6.7.08, 3:15 p.m.  Read story

What a Coincidence!

By Athena Schindelheim |  Jul 2, 2008

I stumbled on this new blog Startup Toons that launched today. Oddly enough, our Read story

Things I Can't Live Without: Ted Dennard

By Athena Schindelheim |  Jul 1, 2008

Founder of Savannah Bee | Savannah, Georgia  Read story

A One-Hit Wonder?

By Athena Schindelheim |  Jun 1, 2008

Inc. tests Radiohead's pay-whatever model.  Read story

Behind The Scenes: Companies At the Heart of Everyday Life

By Athena Schindelheim |  Jun 1, 2008

Miami, Dade County Fair, 4.5.08, 5:19 p.m.  Read story

The Judgment Group Will Make Sure You Get Paid What the Court Ordered

By Athena Schindelheim |  Jun 1, 2008

Can it raise $5 million?  Read story

Women Presidents' Organization Conference on Innovation

By Athena Schindelheim |  May 5, 2008

At the end of last month, from April 24 through April 26, I had the distinct pleasure of joining the Women Presid...  Read story

Behind The Scenes: Companies at the Heart of Everyday Life

By Athena Schindelheim |  May 1, 2008

Mall of America, Bloomington, Minnesota 3.12.08, 2:24 P.M.  Read story

Things I Can't Live Without: Elijah Shaw

By Athena Schindelheim |  Apr 1, 2008

Elijah Shaw: CEO of Icon Services Corporation, St. Paul  Read story

Behind the Scenes: Companies at the Heart of Everyday Life

By Athena Schindelheim |  Mar 1, 2008

Bedford Toll Plaza, Bedford, New Hampshire 1.12.08, 5:27 P.M.  Read story

White Cat Media Tells You Where to Get a Bargain

By Athena Schindelheim |  Mar 1, 2008

Now it's shopping for $1.5 million.  Read story

Behind the Scenes: Companies at the Heart of Everyday Life

By Athena Schindelheim |  Feb 1, 2008

Nashville International Airport 12.07.07, 1:45 p.m.  Read story

Easter Eggs Turn Your Franchise Evergreen

By Athena Schindelheim |  Oct 30, 2007

In a spectacular example of sensationalism, J.K. Rowling announced a sur...  Read story

What Can Brown Do for You?

By Athena Schindelheim |  Oct 25, 2007

Earlier this month, I saw a piece about the state of female entrepreneurship in the Read story

Racing Past the Finish Line

By Athena Schindelheim |  Oct 22, 2007

Although the second season of ABC's American Inventor ended this summer, the f...  Read story

My Place: Carson Stanwood's Modern Cabin

By Athena Schindelheim |  Aug 1, 2007

The log cabin in Wyoming had to go--eight miles down the road. A mod aerie took its place.  Read story

Many-Headed Beasts

By Athena Schindelheim |  Jul 27, 2007

This week's episode of American Inventor took our Read story

The Face Behind the Product

By Athena Schindelheim |  Jul 23, 2007

Apologies for the tardiness of this post. I labored since viewing last week's episode of Amer...  Read story

A Harry Situation

By Athena Schindelheim |  Jul 12, 2007

Yesterday, the fifth installment of the Harry Potter film franchise opened in 4,300 locations on more than 9,000 screens--the widest domestic release in W...  Read story

Scrabble vs. Scramblers 10

By Athena Schindelheim |  Jul 12, 2007

At Mansueto Ventures, parent company of Inc. and Fast Company, CFO Mark Rosenberg plays a mean game of Scrabble. Mean not as in an average game, but mean ...  Read story

Driving Profits

By Athena Schindelheim |  Jul 5, 2007

In our July issue that hit stands last week, we introduced you to four young and promising entrepreneurs who each face the challenge of Read story

"Don't Give Up, But Today You Must"

By Athena Schindelheim |  Jun 29, 2007

This week's American Inventor introduced us to Darrell Fertakos, a determined twenty-eigh...  Read story

Hey, Must Be the Money

By Athena Schindelheim |  Jun 21, 2007

Last night on American Inventor , the third episode of the season that you can now watch e...  Read story

Judgmentally Ill

By Athena Schindelheim |  Jun 14, 2007

Let's talk about the new judges on this season of American Inventor for a second.<...  Read story

The Trouble With Harry

By Athena Schindelheim |  Jun 1, 2007

Harry Potter has become a children's lit classic--and a huge industry. With the final book due out, how would you develop the Potter brand?  Read story

Mansueto Ventures in The New York Times

By Athena Schindelheim |  May 15, 2007

Mansueto Ventures, including its children Inc. and Fast Company magazines, moved from its previous headquarters near Grand Central Terminal ...  Read story

We've moved!

By Athena Schindelheim |  May 14, 2007

Some of you know already that Mansueto Ventures, and its children Inc. and Fast Company magazines, has picked up from our former, more conventional, offic...  Read story

Cold and Wet, but Stoked!

By Athena Schindelheim |  Apr 4, 2007

Over 800 entrepreneurial hopefuls showed up for a casting call for American Inventor on Bro...  Read story

American Inventor Auditions Announced

By Athena Schindelheim |  Mar 13, 2007

That's right! Your favorite reality slash game show slash train wreck American Inventor is b...  Read story

American Inventor--Wants You!

By Athena Schindelheim |  Mar 13, 2007

That's right! Your favorite reality slash game show slash train wreck American Inventor is b...  Read story

2007 American International Toy Fair

By Athena Schindelheim |  Feb 12, 2007

My favorite toys tend to have an element of absurdity to them. Select merchandise at Spencers Gifts and the e...  Read story

Flowers in our hair at the 2007 Inc. 500

By Athena Schindelheim |  Jan 26, 2007

As an official veteran of the Inc. 500 experience (having attended two of the last 25 Inc. 500 conferences and...  Read story

Interview with the American Inventor

By Athena Schindelheim |  Jun 7, 2006

As you know, I followed ABC's first season of American Inventor for Inc. and spent most of my time blogging about the crazies and their craz...  Read story

Great Moments In Patent History

By Athena Schindelheim |  Jun 1, 2006

With the blockbuster BlackBerry settlement and a case involving eBay before the Supreme Court, the dowdy world of patent law is suddenly hot.  Read story

What's Cooking in YOUR Kitchen?

By Athena Schindelheim |  May 19, 2006

I am one hundred percent psyched about last night's finale of American Inventor . Not only did Janusz's spherical safety car seat for children win t...  Read story

I Am Torn (But Another Person Did Not Jump out of Me)

By Athena Schindelheim |  May 12, 2006

This week's American Inventor featured commercials chosen and guided by the finalists for their products for the viewing audience to make the ultim...  Read story

Intelligent Design: the uncontroversial kind

By Athena Schindelheim |  May 5, 2006

The common theme with all six contestants last night, and maybe all of the semi-finalists, was a general disgruntlement with the design companies they had...  Read story

Roller Skates Built for Two (Hey, it could happen)

By Athena Schindelheim |  Apr 28, 2006

I have to give her credit: Mary Lou was not annoying at all in last night's episode (if you overlook the first hour recap). She actually had some very goo...  Read story

That yellow shirt has got 2 go

By Athena Schindelheim |  Apr 21, 2006

Seriously, if I have to endure any more "highlight" montages I might commit hara-kiri. Basically, we saw three inventions compete head-to-head with the im...  Read story

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