Barrett Riddleberger
The Sales Exponent

Barrett Riddleberger, the founder and CEO of xPotential Selling Inc., is a nationally recognized expert on professional selling, analyzing sales performance issues of medium to large organizations and assessing sales capacities in individuals. Riddleberger is the author of Blueprint of a Sales Champion: How to Recruit, Refine, and Retain Top Sales Performers. His firm's advice has been successfully used by hundreds of businesses, including Cornell University's online campus, eCornell, Coldwell Banker, Time Warner Cable Business Class and The Babcock and Wilcox Company.

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