Bill Nussey


Building E-mail Relationships with Preferences

By Bill Nussey |  Jul 1, 2006

Earn the trust of your customers by letting them choose the types of communications they want to receive from you.  Read story

How to Use E-mail to Find New Customers

By Bill Nussey |  May 1, 2006

Mailing to rented or purchased e-mail lists won't establish the trust you need to reap -- and keep -- customers. Here are some strategies that will.  Read story

E-mail Shake-up or E-mail Shake-down?

By Bill Nussey |  Mar 1, 2006

New e-mail laws threaten to undermine reputable marketers.  Read story

The Crazy Math of E-mail

By Bill Nussey |  Sep 1, 2005

Two plus two equals four, right? Not always. When it comes to e-mail, a relatively tiny investment can net huge returns -- or disappear down a black hole...  Read story

How to Send E-Mail Your Customers Will Love

By Bill Nussey |  Aug 1, 2005

Inboxes are loaded with them: well-meaning, but poorly designed, badly written e-mail marketing messages. Digital envelopes stuffed with logos, banners, ...  Read story

8 Easy Ways to Boost E-mail Deliverability

By Bill Nussey |  Jul 1, 2005

For smaller businesses, getting opt-in messages through spam filters can be a formidable task.  Read story

Are Spam and Phishing Killing E-mail?

By Bill Nussey |  Jun 1, 2005

Irrelevant and irritating, malicious and maddening, spam wastes our time, and phishing undermines our trust in e-mail. But are these bad guys rea...  Read story

E-mail Delivery Myths: Throwing Out the Good With the Bad

By Bill Nussey |  Apr 1, 2005

Spam filters could be killing your e-mail marketing program. Here are three deliverability myths and how you can break through them.  Read story

The New Rules of E-mail Marketing

By Bill Nussey |  Feb 1, 2005

New legislation, loftier customer expectations -- the old rules of e-mail marketing just don't seem to fit anymore. Here's what does and how you can implemen...  Read story