Bo Burlingham

Burlingham joined Inc. in 1983. An editor at large, he is the author of Small Giants: Companies That Choose to Be Great Instead of Big. The book was a finalist for the Financial Times/Goldman Sachs Business Book of the Year Award in 2006. Burlingham is also the co-author with Norm Brodsky of The Knack; and the co-author with Jack Stack of The Great Game of Business and A Stake in the Outcome.


Bill Niman’s Next Move

The natural-meat pioneer strikes back with a new company, BN Ranch -- and something to prove  Read story

Why a CEO Needs to Have a Plan B

For nearly three decades, in good times and bad, Jack Stack has run his company, SRC, as though disaster could strike at any moment. Now, with the economy cr...  Read story

Jim Collins: How to Thrive in 2009

As part of our 30th-anniversary issue, Inc. asked Jim Collins, author of Good to Great and Built to Last , what we might expect in ...  Read story

The Knack… and How to Get It

Veteran entrepreneur Norm Brodsky, the man behind Inc. 's popular Street Smarts column, and Inc. editor at large Bo Burlingham, his longtime col...  Read story

Marketing Drives Pop Culture

Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. As a res...  Read story

The Believer

Flat broke at the age of 21, Joe Cirulli made a list of 10 things he wanted to accomplish in life. One by one, he pulled them off -- and built a health and...  Read story

Paradise Lost

How had it come to this? Reell Precision Manufacturing was supposed to be a different kind of company. For years, it thrived, leading its industry, generatin...  Read story

Welcome to No Man's Land

Your organization can't keep pace with demand. Banks won't lend to you. Longtime staffers need to be replaced. Here's how to cope.  Read story

The Plot Thickens

As the initial celebrations fade into memory, our heroes from Silicon Valley discover that the Old Economy business of selling books is tougher than they sus...  Read story

The Coolest Little Start-Up in America

For TerraCycle's Tom Szaky, nothing could be cooler--or sweeter--than selling garbage packaged in garbage.  Read story

Rewriting the Ending

The unfortunate demise and surprising rebirth of a very special business. Part 1 in a series.  Read story

In Search of Small Giants

Looking for companies that choose to be great instead of big.  Read story

Small Is the New Big

Like a lot of entrepreneurs, Jay Goltz couldn't imagine doing anything but building his company as big and as fast as possible--until it almost destroyed him.  Read story

The Anatomy of a Sale--Ours

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

The Anatomy of a Sale--Ours, Part 2

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

The Anatomy of a Sale--Ours, Part 3

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

How Big Is Big Enough?

Believe it or not, there really are Inc. 500 companies that don't want to grow. Are they an aberration or the beginning of an entrepreneurial trend?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

The Sweet Smell of a Settlement

After an epic battle of their perfume brands, Terri Williamson and J.Lo both ended up as winners.  Read story

Building a Marketing Juggernaut

How did Aquascape's Greg Wittstock--the "Pond Nazi" to his rivals--get so successful so quickly? One key reason: He created an army of loyal customers by tea...  Read story

The Creative Spirit

Remembering Bernard A. Goldhirsh, the entrepreneur extraordinaire who founded Inc.   Read story

Whose Brand Is It, Anyway?

Terri Williamson did a textbook job of launching Glow. Jennifer Lopez and her team did a textbook job of launching Glow by J.Lo. And then their worlds collided.  Read story

The Coolest Small Company in America

Why are high-powered M.B.A.'s getting off the fast track to work for a $13-million food company in Ann Arbor?  Read story

IncQuery: Turning Ideas Into Products

How to go about getting your first products manufactured, financing a big sale, and marketing a service that no one wants to think about.  Read story

IncQuery: In Search of the Dream Business

Advice on researching a "can't miss" idea, deciding whether to hire your first employee, and exploring various approaches to selling.  Read story

IncQuery: Becoming a Leader, Not Just a Boss

What it really takes to rise to the challenge of leadership, reduce swings in your monthly revenues, and win back customers you've let down.  Read story

IncQuery: How to Renegotiate Your Lease

What you should do when your rent is too high, your bank loan doesn't come through, and you don't know how much inventory you're going to need.  Read story

IncQuery: Where Are the Customers?

Expert advice on signing up your first patrons, figuring out what investors really want now, and compensating key executives.  Read story

The Innovator's Rule Book

What companies need now are mechanisms that allow them to come up with real innovations -- ones that produce major results -- over and over again. SRC Holdin...  Read story

IncQuery: Paths to Glory

Finding key executives, using franchising to expand nationally, and getting a read on your company's market value.  Read story

Is Your Organization Innovative?

To be innovative, a company needs to understand how it can take what it already does and do that better, says Jack Stack, CEO of SRC Holdings. Here's how his...  Read story

Inc Query: How to Cure Those Mail-Order Blues

How to deal with an unresponsive buyer. Plus: strategies for pumping up catalog sales.  Read story

Inc Query: What Do Your Customers See?

Determining what numbers you should be tracking, and other pressing business matters.  Read story

IncQuery: How Do I Get to the Next Level?

Looking for ways to build a brand, and other challenges of building a company.  Read story

The Downsizer's Dilemma

Struggling with the prospect of having to cut jobs, and other difficult decisions.  Read story

Where, Oh, Where to Begin

Trying to decide what business to go into, and other perplexing problems.  Read story

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