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Bo Burlingham

Burlingham joined Inc. in 1983. An editor at large, he is the author of Small Giants: Companies That Choose to Be Great Instead of Big. The book was a finalist for the Financial Times/Goldman Sachs Business Book of the Year Award in 2006. Burlingham is also the co-author with Norm Brodsky of The Knack; and the co-author with Jack Stack of The Great Game of Business and A Stake in the Outcome.


The Future Foretold by Steve Jobs, 22 Years Ago

An intense Steve Jobs revealed his vision of technology's future to Inc. Magazine in 1989. Editor-at-large Bo Burlingham remembers.  Read story

How Lack of Capital Can Drive Innovation

“You shouldn’t wait for change—you should pioneer it,” said Paul Block, CEO of Merisant, the company that makes the sugar substitu...  Read story

The Best Books for Business Owners

There are so many great business books to choose from. Which ones are definitively worth your time? Our experts chime in on their favorite books of the year.  View slideshow

"What Am I, If Not My Business?"

What happens when it’s time to move on? In the rare moments when entrepreneurs pause to think about it, they are by turns terrified, exhilarated, and just ...  Read story

Lessons From a Blue-Collar Millionaire

When Nick Sarillo launched his pizza business, he had one goal in mind: to create a corporate culture unlike any he had seen.  Read story

The Best Books for Business Owners of 2009

A look at the most helpful, interesting, and entertaining business books of 2009, including the latest from Jim Collins, Malcolm Gladwell, and Tim Brown of I...  View slideshow

Bill Niman’s Next Move

The natural-meat pioneer strikes back with a new company, BN Ranch -- and something to prove  Read story

Why a CEO Needs to Have a Plan B

For nearly three decades, in good times and bad, Jack Stack has run his company, SRC, as though disaster could strike at any moment. Now, with the economy cr...  Read story

Jim Collins: How to Thrive in 2009

As part of our 30th-anniversary issue, Inc. asked Jim Collins, author of Good to Great and Built to Last , what we might expect in ...  Read story

The Knack… and How to Get It

Veteran entrepreneur Norm Brodsky, the man behind Inc. 's popular Street Smarts column, and Inc. editor at large Bo Burlingham, his longtime col...  Read story

Marketing Drives Pop Culture

Alex Bogusky, co-chairman of ad agency Crispin Porter + Bogusky, says it's the job of pop culture to change constantly—all it needs is a catalyst. A...  Watch video

Think Rich and Never Give Up

Flat broke at the age of 21, Joe Cirulli made a list of 10 things he wanted to accomplish in life. One by one, he pulled them off -- and built a health and...  Read story

Starting Up in a Down Economy

Nobody loves a recession*. But many successful entrepreneurs say that, in retrospect, they were lucky to have launched their businesses in tough times.  Read story

Paradise Lost

How had it come to this? Reell Precision Manufacturing was supposed to be a different kind of company. For years, it thrived, leading its industry, generatin...  Read story

Welcome to No Man's Land

Your organization can't keep pace with demand. Banks won't lend to you. Longtime staffers need to be replaced. Here's how to cope.  Read story

My Awakening

How an entrepreneur from Singapore opened my eyes to what I have to do to remain competitive in Springfield.  Read story

The Plot Thickens

As the initial celebrations fade into memory, our heroes from Silicon Valley discover that the Old Economy business of selling books is tougher than they sus...  Read story

The Coolest Little Start-Up in America

For TerraCycle's Tom Szaky, nothing could be cooler--or sweeter--than selling garbage packaged in garbage.  Read story

Rewriting the Ending [Video]

Editor-at-large Bo Burlingham shares insights on the unfortunate demise and surprising rebirth of Kepler's Books, and how an entire community received a b...  Watch video

Rewriting the Ending

The unfortunate demise and surprising rebirth of a very special business. Part 1 in a series.  Read story

There Is a Choice [Audio]

Like a lot of entrepreneurs, Jay Goltz couldn't imagine doing anything but building his company as big and as fast as possible. Editor-at-Large Bo Burling...  Watch video

In Search of Small Giants [Audio]

Editor-at-Large Bo Burlingham, author of the new book Small Giants, discusses his search for companies that choose to be great instead of big.   Watch video

The Small Giants Blog: Day Four

Recently I've come to appreciate how important names and labels can be. It's much easier to ignore a phenomenon if it has no name. I suspect that's one re...  Read story

The Small Giants Blog: Day Three

You can't talk, or think, about Small Giants without considering the question of scale. How big is small? That is, how big can a company be and still be t...  Read story

The Small Giants Blog: Day Two

As I've gone around promoting Small Giants , I'...  Read story

The Small Giants Blog

People have asked me how I chose the companies that appear in my book Read story

In Search of Small Giants

Looking for companies that choose to be great instead of big.  Read story

Small Is the New Big

Like a lot of entrepreneurs, Jay Goltz couldn't imagine doing anything but building his company as big and as fast as possible--until it almost destroyed him.  Read story

The Anatomy of a Sale--Ours

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

The Anatomy of a Sale--Ours, Part 2

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

The Anatomy of a Sale--Ours, Part 3

Magazines know how to go after a story, but this one came to us. Inc. was recently the focus of a business drama with valuable lessons about what a ...  Read story

How Big Is Big Enough?

Believe it or not, there really are Inc. 500 companies that don't want to grow. Are they an aberration or the beginning of an entrepreneurial trend?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

Don't Call Her an Entrepreneur

"Capitalism," sings Ani DiFranco, "is the devil's wet dream." How's that for a CEO mission statement?  Read story

The Sweet Smell of a Settlement

After an epic battle of their perfume brands, Terri Williamson and J.Lo both ended up as winners.  Read story

Building a Marketing Juggernaut

How did Aquascape's Greg Wittstock--the "Pond Nazi" to his rivals--get so successful so quickly? One key reason: He created an army of loyal customers by tea...  Read story

The Creative Spirit

Remembering Bernard A. Goldhirsh, the entrepreneur extraordinaire who founded Inc.   Read story

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