community
2011: The Year Social CRM Goes Mainstream
The University of Toronto’s Rotman School of Management recently held a three-day course called "Managing Customer Engagement Using Social Media and CRM." ... Read story
Brent Leary
Three Keys to Finding Success with Social CRM
A new study found that small businesses are struggling with marketing and innovation, which is an eye-opener in an age in which "social" marketing and innova... Read story
The New Small Business On-Ramp to Social CRM
There's one company that looks to be creating a platform small businesses can use to turn a variety of online interactions into stronger customer relationshi... Read story
The iPad: Changing How We Build Business Relationships
The ultimate business value of Apple Computer's iPad may be that it encourages users to connect because it is so easy -- and fun -- to use. Read story
Overemphasis on Brand Building Leads to Mistrust
As social media has flooded the Web with content created by people like me and you, Web surfers are starting to gravitate back to trusted authorities for the... Read story
Economies of Scale: Ideas vs. Attention
The development of social tools and technologies has led us into an idea-driven or knowledge economy. But as it's become easier to share our ideas in blogs, ... Read story
It Takes a Community to Raise a Customer
Small businesses are looking for ways to build better, stronger relationships with customers. With the rise of the social customer, this means it’s critica... Read story
Lessons from the Most Successful Internet Marketing Campaign Ever
The use of social media in politics holds lessons for business. The more you establish your business online, the more you need to be ready for all kinds of p... Read story
The Character of Your Web Content
The only way we stand a chance of having the content of our business character judged in the age of social media is by creating Web content that is full of c... Read story
Traditional CRM vs. Social CRM
Traditional customer relationship management's strong suit has been improved operational effectiveness, easier access to data, and improved collaboration. So... Read story
Glue May Help Customers Navigate the Web
Businesses need to understand how to reach customers who are drawn to sites like Facebook, Twitter, and YouTube to join conversations that are of interest to... Read story
4 Keys to Success with Social Media
To gain insight into how to use social media in your business, look to the successes of some of the entrepreneurs who use the medium best. Read story
Social Media's Good, Bad, Ugly and Unexpected
It’s no longer a question whether you should embrace social media. It’s now a question of identifying the business opportunities in doing so. Read story
Simplifying the Content Creating Process
By creating online content, businesses can drive business and turn strangers into customers. Finding time to create content is another issue. Here are some e... Read story
Barack 2.0
There has been a great deal of coverage surrounding the use of social media in the presidential campaign of Barack Obama. Much of it has focused on how vi... Read story
Streamline Your Content Creation and Distribution
In a Web 2.0 world, content drives everything. Captivating content not only grabs our attention, but also can generate conversations, foster collaborative... Read story
The Other Google
Most business users associate Google with Web searching, but there are a host of new Google products flying under the radar that could give your business a b... Read story
Enter the CommentSphere
More and more traditional/mainstream entrepreneurs are becoming sold on the idea that social media, in some form or fashion, can positively impact their b... Read story
Going Beyond Facebook, YouTube, and Twitter
Businesses can learn lessons from the presidential campaigns about how to use social media sites to connect with people, find customers, and make millions. Read story
Twitter Your Way to Better Business Relationships
By now you may have heard of Twitter. For those who haven't, Twitter is a micro-blogging tool that allows you to send out short messages using up to 140 ... Read story
Diigo: Collaboration Beyond Bookmarks
Collaboration is one of the tenets of today's web experience. The desire to share information, opinions and emotions adds tremendously to our online exper... Read story
New IT Roles for Today’s Entrepreneur
As technology becomes more critical to a variety of businesses, entrepreneurs and CEOs are often taking on other roles -- in the IT organization. Read story
The AAAs of Social CRM
Social customer relationship management is about joining the ongoing conversations in which your customers and prospects are already engaged. Read story
Assembling the Best Content-Creating Machine
In an age when content is king, and many businesses are creating their own content online, you need to consider processor, memory, graphics and other facets ... Read story
Social Media for Business Sake
Social media has made it easier for us to connect with people on the basis of common business interests. It also now rivals search for driving online traffic... Read story
Small Business Should Embrace CRM in 2008
Customer relationship management providers have tailored their offerings for the small business market, providing software-as-a-service options, integration ... Read story
Essential Tools for the Solo Entrepreneur
One of the most important steps for solo entrepreneurs -- or solopreneurs -- to take is to build credibility on the Web. The following tools can help you do ... Read story
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