Bruce G. Posner


Owning Up

One CEO describes his tactic for providing employee benefits without giving up a single stock share.  Read story

Taming the Mail

A CEO is creating a direct-mailing system so companies can accurately target customers while saving money.  Read story

To Have and to Hold

Information on controlling the employee turnover rate with added benefits.  Read story

You Get What You Pay For

Considerations to heed if you are thinking of incentive compensation.  Read story

Right from the Start

Lincoln Electric Co. compensates employees based on individual productivity.  Read story

Locked Out

If you can make it there, you can make it anywhere, as the song says, and so Kryptonite Corp. found during 17 years of selling its bicycle locks in New Yo...  Read story

Good Vibrations

A new recording studio stakes it pitch on service, but will its customers care?  Read story

The Two-year, Three-product, Nine-million-dollar Turnaround

STORY PROPOSAL Bill Sadleir made enough mistakes to sink several companies. He was naive, had the wrong product, and spent several million dollars ...  Read story

A Company Of Salespeople

If you depend on repeat customers and referrals, you've got to keep employees focused on the top line, not the bottom  Read story

Salsa Fight

Long gone are the days when a company could develop a safe niche, sit back, and count its money. In every industry, niches have become trenches that smal...  Read story

Today Brown Deer, Tomorrow The World

It's easy to forget that a bank is just another kind of business, until you run into a banker like Dean Treptow. Using practices straight out of In Searc...  Read story

A Limited Success

Limited partnerships still offer an attractive source of capital for growing companies -- provided you can figure out how to sell the deal.  Read story

The Hottest Entrepreneur In America

How John McCormack's unique approach to managing people and information produced one of this country's premier growth companies  Read story

Laughing All The Way From The Bank

How a few clever companies finance their growth without relying on those undependable lenders  Read story

The Brave New World

The 1986 Tax Reform Act has raised new questions about virtually every compensation tool a company has  Read story

May The Force Be With You

How Au Bon Pain discovered a way to turn lackluster clock-punchers into a team of gung ho professionals  Read story

Breaking Away

This year's crop of M.B.A.s has more in mind than investment banking and high-paying consulting jobs  Read story

It Takes A Tender Man To Make A Tough B-school

With around 650 American colleges and universities currently offering graduate business degrees (up from 389 in 1974), some people wonder whether the coun...  Read story

Recruiting;

If your help-wanted ads aren't turning up the right kind of candidates, maybe you should consider offering an incentive designed to attract them. That wa...  Read story

Persona Non Grata

It's one thing to sell your business -- but quite another to find that your identity has been unwittingly sold along with it. Just ask Steve Herrell. ...  Read story

Customer Relations;

Customers can be a good source of new product ideas, but if you don't acknowledge their contributions, you may be missing out on a chance to win their loy...  Read story

Resources;

We all know that slides can spruce up almost any presentation, whether to customers, investors, or employees, but at the rates charged by graphic-arts and...  Read story

Finance;

The new federal law known as COBRA (Consolidated Omnibus Budget Reconciliation Act) may contain a hidden bonus for some small companies -- a provision tha...  Read story

Contracts;

Most business deals depend on trust to some extent, but don't make the mistake of signing a contract, sending it off to a customer, and charging ahead on ...  Read story

Marketing;

Many businesses are launched on a hunch about a market for a particular product or service, but just because your hunch pans out and sales take off, don't...  Read story

Purchasing;

If your supplier's sales rep is being unusually cooperative these days, it could be that he's just a terrific guy. Then again, it could mean that you're ...  Read story

Credit;

Sometimes it pays to keep your problems to yourself. That's what Jim Ansara decided when he suddenly discovered in late 1985 that his company, Shawmut De...  Read story

Hitting Your Numbers

Whether you win or lose in business may depend on how you read the numbers. Here's a way to make them work for you  Read story

Office Equipment;

The new tax law may increase the temptation to lease office equipment, but don't fall for it, at least not when you're shopping for small photocopiers. Wi...  Read story

Wall Street Goes 'hollywood"

Last year, we told you investors were looking for proven management and a history of solid performance. Well, they changed their minds.  Read story

Taxes: New York's Wayward Fishing Trip

Given how tough it is to raise taxes these days, it's not unusual for state governments to go fishing for delinquent taxpayers. Many state, including New...  Read story

Margin Management

Frustrated with trying to run your company on a budget? Jim McManus has a better way: focus on gross margin.  Read story

On The Mark

The latest crop of start-up books includes a few winners.  Read story

All My Sons

Ben, Abe, and Sam made all the right moves until it came time to decide which of their kids would take over the business.  Read story

The Great Tax-reform Brouhaha

Contrary to what you've been hearing from almost every tax expert in the country, the Tax Reform Act may yet turn out to be a bonanza for small private compa...  Read story

The Silver Lining In Bank Mergers

The deregulation of U.S. financial markets and the recent wave of bank mergers across state lines have caused many small-business owners to fear the worst...  Read story

Once Is Not Enough

Why the marketing genius who made Perrier a household word has fizzled as a small-business consultant.  Read story

Health Insurance;

Self-insurance may be the way to go these days, but who's going to catch the overcharges on employees' hospital bills? Even a top-notch utilization revie...  Read story

Checking Credit;

When checking up on a customer's credit-worthiness, you don't have to rely exclusively on Dun & Bradstreet, whose information is notoriously incomplet...  Read story