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Caroline Limpert is the co-founder of FITiST, the first one-stop membership and bookings platform for specialty fitness studios in NYC and LA. She is responsible for business, marketing, and technology strategy, including new market expansion and white space opportunities. Prior to starting FITiST, she helped build new businesses for NY-based VC firm Tricera Partners, and has also served as a marketing executive for the $1B Victoriaʼs Secret Beauty brand. Caroline has an AB from Dartmouth College and MBA from The Wharton School.

Lessons from Basketball's Olympic 'Dream Team'

By Caroline Limpert |  Jul 11, 2012

How do you manage talent? This entrepreneur says you should never forget the rise, fall, and redemption of the U.S. men's basketball team.  Read story

Chief Everything Officer: 3 Smart Coping Tricks

By Caroline Limpert |  Apr 12, 2012

How many job titles do you really have? I just counted nine of my own. Here's how to stay sane and come out a winner.  Read story

Productivity Tricks: 3 Ways to Build a Smarter Routine

By Caroline Limpert |  Mar 28, 2012

The highest achievers are strict disciplinarians. Use these three easy steps to boost your odds of success.  Read story

When It's OK to Ignore Costs

By Caroline Limpert |  Feb 13, 2012

I know, I know: You're worried about expenses. But sometimes you need to invest in developing new friendships for your company.  Read story

Your Team Needs a Workout ... Now

By Caroline Limpert |  Jan 11, 2012

A healthy, fit workforce can yield better teamwork, smarter decisions, & higher productivity. Use these ideas to take the first step.  Read story

Why I'm Betting on PR

By Caroline Limpert |  Dec 26, 2011

With a start-up budget, there's only room for one item on my marketing plan. Here's why I chose a public relations strategy.  Read story

How to Build a Brand from Scratch

By Caroline Limpert |  Dec 8, 2011

My company set out to revolutionize the workout. But first, we had to put our name on the map.  Read story