Caroline Waxler


The Promises and Pitfalls of Free Technology

By Caroline Waxler |  Dec 1, 2007

While growing businesses take advantage of open-source products, IM, and VoIP, they many not be paying enough attention to the "costs" of free tech.  Read story

Telco Managed Services: Does it Pay?

By Caroline Waxler |  Dec 1, 2007

Telecommunications companies that traditionally provided your voice telephone service are now peddling a variety of other managed services for business, such...  Read story

Safeguard Your Brand Reputation Online

By Caroline Waxler |  Dec 1, 2007

Question: When you do a search on the Web for your business name or brand, does negative information show up in the results? If your answer is yes, you may n...  Read story

Make More Money with Your Website

By Caroline Waxler |  Oct 1, 2007

Not every Web-based business is financially self-sufficient. One of the benefits to operating a website, however, is that the platform can generate additiona...  Read story

What's the Deal with 'The Dude'?

By Caroline Waxler |  Oct 1, 2007

This free network monitor application by MikroTik can improve the way IT manages the network environment, the company says. The Dude automatically scans all ...  Read story

Make More Money with Your Website

By Caroline Waxler |  Sep 1, 2007

Not every Web-based business is financially self-sufficient. One of the benefits to operating a website, however, is that the platform can generate additiona...  Read story

Host Everything: The On-Demand Dashboard

By Caroline Waxler |  Sep 1, 2007

The latest entry into the hosted software market is the on-demand dashboard, which enables businesses to reap the benefits of data integration from multiple ...  Read story

The Push to "Pull" in Online Marketing

By Caroline Waxler |  Sep 1, 2007

In the Internet age, businesses no longer need to focus on "pushing" marketing information to potential customers. But they had better know how to make sure ...  Read story

Online Video Adds Earning Potential to Your Website

By Caroline Waxler |  Aug 7, 2007

For a long time it didn’t really make sense to add video for your site. Now savvy companies are attracting a booming audience with Web video or even peddli...  Read story

Online Video Adds Earning Potential to Your Website

By Caroline Waxler |  Jun 1, 2007

For a long time it didn’t really make sense to add video for your site. Now savvy companies are attracting a booming audience with Web video or even peddli...  Read story

Time to Consolidate Your Data Center

By Caroline Waxler |  Jun 1, 2007

Old, overgrown dinosaurs of data centers may be costing your business more than you realize. Here’s what to know if you’re considering consolidating them.  Read story

Using the Internet to Increase Productivity

By Caroline Waxler |  Mar 1, 2007

From knowing who is online at any given time to avoiding secretaries who guard the boss like an offensive lineman, the Internet is a boon for helping get bus...  Read story

Protect Your Business from Phishing

By Caroline Waxler |  Mar 1, 2007

This email fraud no longer targets only big commercial banks. The names of smaller companies are now being used to try to lure victims into revealing private...  Read story

Should You Buy or Lease Computer Equipment for Your Business?

By Caroline Waxler |  Feb 1, 2007

First instincts are often to buy business computer equipment, but a careful weighing of the pros and cons can make leasing sound attractive.  Read story

Should You Pay for Premium Tech Support?

By Caroline Waxler |  Dec 1, 2006

What are the benefits and risks of having a contract for third-party tech support and what small businesses should expect to pay.  Read story

Build or Buy? Are Custom Applications Worth It?

By Caroline Waxler |  Dec 1, 2006

When should a small business develop its own software in-house and when is it usually best to buy off-the-shelf solutions?  Read story

Tips for Offering a Toll-Free Number

By Caroline Waxler |  Dec 1, 2006

How to decide if your business should have an 800-number.  Read story

How to Choose Office Productivity Software

By Caroline Waxler |  Dec 1, 2006

Microsoft Office is the best known productivity suite, but there are other choices out there. Here's how to pick the best product for your business.  Read story

Should Some Computers Be Off the Network?

By Caroline Waxler |  Nov 1, 2006

What the tech experts say about whether all machines at a business should be networked.  Read story

Why You Need a UPS

By Caroline Waxler |  Nov 1, 2006

What the tech experts say about whether all machines at a business should be networked.  Read story

Great Free Tools for Online Business

By Caroline Waxler |  Oct 1, 2006

From market research to Web design, some online tools can help improve your site and save you money at the same time.  Read story

Keys for Designing a Successful Site

By Caroline Waxler |  Oct 1, 2006

What to strive for when designing your business website.  Read story

Reasons to Read Business Blogs

By Caroline Waxler |  Oct 1, 2006

Make connections and get inside the mind of a CEO -- those are some of the reasons to read popular blogs about business  Read story

Usability Testing Made Easy

By Caroline Waxler |  Oct 1, 2006

Here's how to make sure your site meets users' needs.  Read story

What A Plog Can Do for Business

By Caroline Waxler |  Oct 1, 2006

Want to collaborate on a project, easily and inexpensively, over the Web without the world watching, this tool’s for you.  Read story

Hiring a Web Designer

By Caroline Waxler |  Oct 1, 2006

Five things to look for when hiring someone to design your business website.  Read story