Carolyn M. Brown


How to Become a Benefit Corporation

Community-minded entrepreneurs can legally structure their businesses to provide a social benefit and to turn a profit.  Read story

6 Reasons You Need a Mobile Strategy

A solid mobile strategy will include several ways to connect with consumers via their mobile devices. Here are some key approaches and why you should be usin...  View slideshow

8 Tips for Effective Social Blogging

Here’s how to use social blogging, a combination of microblogs (short posts) and status updates, to increase your visibility, improve your search engine re...  View slideshow

6 Capital Funding Sources for Minority Businesses

Uncertain economic times and a tight credit environment call for creative, nontraditional financial solutions for minority entrepreneurs.  Read story

How to Create a Mobile Strategy for Your Business

It's not guesswork. Build solutions not just based on features and functions but in accordance to how your customers use handheld devices in their everyday l...  Read story

8 Tips for Using Social Blogging to Grow Your Business

Use continuous updates and punchy messages to heighten interest and keep your customers informed about products or services which in turn can boost sales.  Read story

10 Pros and Cons of Using Groupon

Group buying may be all the rage among consumers. But does is really make good business sense? Yes it can if you design the promotion just right for your com...  Read story

How to Monetize Social Media

Companies are not only getting the word out about their brands using social media such as Facebook and Twitter but are also making money.  Read story

How to Self-Publish Your Book

So you're interested in self-publishing your book? Here are 10 things to consider before you go the indie publishing route.  Read story

7 Tips for Foreign Business Travel

Maximize your time spent overseas. Proper preparation before your departure will not only make your business trip a safe one but more productive.  Read story

How to Protect Your Domain Name from Cybersquatting

Safeguarding your presence on the Internet requires ongoing vigilance to uncover the schemes of unscrupulous characters.  Read story

8 Tips on Preparing Your Family for Entrepreneurship

Before venturing out on your own, you must take account of your family's participation and expectations about the new business.  Read story

7 Rules for Avoiding Conflicts of Interest in a Family Business

Dealing with employees on a personal level can wreak havoc in a small or family-owned business. Here's how you can keep from making some common missteps.  Read story

How to Hire Family Members

Doing business with family members is a time-honored tradition. Merit-based employment offers long-lasting rewards while entitlement presents greater risks.  Read story

How to Conduct Field Research

Do you want to know what your customers really think of your company? Observe how they use your product or service in their own home or work environment to g...  Read story

What to Look For in a Seller

So you're buying a business. You'll want to collect as much information as you can about the seller's business operations, finances and personal motivation.  Read story

How to Finance an Acquisition

The credit crunch has led to an increase in seller financing, asset-based lending and alternative sources of capital for buyers.  Read story

How to Choose the Best Options for Your Company’s 401(k) Plan

It takes more than portfolio diversification to help employees amass the money needed to enjoy life for 20 more years after they quit working full-time.  Read story

7 Tips for Rating and Evaluating Your Suppliers and Vendors

Apply industry proven metrics for measuring and improving vendor performance to drive your business’s operations and profits.  Read story

6 Tips for Finding the Best Buyer for Your Business

It takes more than setting the right price to acquire the ideal match for buying your business.  Read story

5 Tips for Executing a Successful Acquisition

It is a buyer's marketplace out there for deal seekers. But negotiating a reasonable price and creating synergy is an art not every company masters.  Read story

How to Ensure Your Business Succeeds You

It takes vision, succession planning, and talent development to continue a company to the next decade of leaders.  Read story

11 Things to Do When a Client Files Bankruptcy

Unfortunately, you can’t collect on the debt, but you can attempt to make a deal to get paid what is owed.  Read story

How to Successfully Rebrand Your Business

You can't run your company the same way forever. Here are 10 ideas to bring about change and breathe new life into your business.  Read story

6 Tips on Entering Business Contests to Win

Improve your odds of walking away with prizes and publicity to help grow your company. Even if you lose, just applying to a competition can help boost business.  Read story

How to Conduct Qualitative Market Research

A variety of techniques from online chats to video logs can reveal how people feel about your product or service and how you can improve it to make more money.  Read story

7 Tips for Dealing With a Company Setback

Bouncing back from a financial crisis, product default, or natural disaster is difficult but not impossible. Focus on fixing the problem and finding opportun...  Read story

How to Set Up a Mystery Shopping Program

Implementing the right tools to measure customer experience can help your business improve sales, operations, and profits.  Read story

How to Write a Promissory Note

Raising money from family or friends is easy capital. Just be sure to follow basic but important lending guidelines when making a binding agreement to pay it...  Read story

How to Pitch to Angel Investors

You may have sheer minutes to impress private investors, with success or failure hinging on how clearly and confidently you can deliver your presentation.  Read story

How to Meet Angel Investors

The most effective way to get set up with people who will invest in your fledgling business is to actively and creatively seek them out.  Read story

Taking Advantage of a Percolating IPO Market

The IPO market bounced back this year, enabling a backlog of promising companies, including several on this year's Inc. 5000, to go public.  Read story

How to Bring Your Concept to Market

Once you know your customers intimately—who they are and what they want—you are ready to roll out your great new product or service.  Read story

How to Refine Your Business Idea

Even a good business idea might not be financially workable. Here's how you can determine if your product or service is a money-making enterprise.  Read story

8 Things You Should Know Before Becoming a Direct Seller

The possibilities are limitless for enterprising individuals who can figure out the right product and the right company to choose.  Read story

How to Write a Winning Grant Proposal

There is free money out there for your business, but the trick is knowing how to get it. Here's 8 grant-seeking techniques for obtaining public or private fu...  Read story

How to Contest an Unemployment Claim

If you feel a former worker is filing an unemployment benefits claim that you should not have to pay, there are steps you can take to contest it.  Read story