Pull the trigger too soon, and your half-baked idea will turn customers away. But waiting for perfection is no less dangerous. Read story
Charlie Graham is founder and CEO of Shop It To Me, a free personal assistant for sales of clothing, shoes and accessories, with more than 4 million members and close to 200 retail partners. Complementing his passion for start-ups and entrepreneurship, Charlie is avid distance runner, nerdy puzzle hunter and a recent first-time dad. @imcharliegraham
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