Chris Rosica


Market Research Circa 2009

By Chris Rosica |  Jan 12, 2009

The two-fold takeaway from today's technology-driven revolution in market research is: Listen and Respond . Busi...  Read story

The New New Media

By Chris Rosica |  Dec 9, 2008

In my recent post entitled "The Time for Change Is Always Now," I b...  Read story

The Time for Change Is Always Now

By Chris Rosica |  Nov 7, 2008

The media landscape is ever-changing. We are witnessing an evolution in broadcast media advertising -- from product placements on reality TV shows, sitcom...  Read story

What It Takes to Get on Oprah's Radar

By Chris Rosica |  Oct 9, 2008

Everyone knows the power of Oprah. Her following and influence make her the number one target of publicists, brand managers, and marketers alike. Her auth...  Read story

When Sound Bites Come Back to Bite

By Chris Rosica |  Sep 17, 2008

The truth is, there's no truth in politics. As many media trainers preach, nothing is "off the record." And though political candidates are delibe...  Read story

What’s in a Name? Not Much

By Chris Rosica |  Aug 15, 2008

After spending the better part of a year interviewing a dozen renowned entrepreneurs, I was amazed to discover their disparate views on the importance of ...  Read story