Craig Wortmann is founder and CEO of Sales Engine, a sales consultancy. He has been a sales person and entrepreneur for more than 20 years and has led three companies. Wortmann is a professor of entrepreneurship at the University of Chicago?s Booth School of Business, where he teaches an award-winning course on entrepreneurial selling as well as other courses. He is also the author of What?s Your Story? a book about how leaders and sales professionals use stories to connect, engage, and inspire.