Don't Stop the Presses, Part 1
OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th... Read story
David Townsend
The Dog Ate My E-Mail: Part 1
With e-mail marketing, you'd better prepare to get your hands dirty. Unlike postal direct marketing, e-mail marketing will allow you to learn more ... Read story
The Dog Ate My E-Mail: Part 2
In another column , I discussed some of the reasons e-mail messages don't always reach their i... Read story
Measure Your E-Mail Marketing Results
Learn how to measure response rates to e-mail marketing. Read story
How Much Will Your E-Mail Campaign Cost?
When was the last time you bought a car? If, like me, you've always been far from satisfied with the car-buying experience, you probably have a sen... Read story
E-Mail by the Numbers
How do you measure the effectiveness, or success, of an e-mail marketing campaign? Though much has been written about click-throughs, HTML readersh... Read story
14 Common-Sense E-Mail Marketing Rules
Fight the good fight against spam, and stay on the right side of the law. Read story
The E-Mail that Mooed -- Making Your Content Work
I know that you're wondering about the title of this article. Stick with me, we'll get to that soon. But first let's establish some guidelines to help you... Read story
