David Townsend


Don't Stop the Presses, Part 1

By David Townsend |  Sep 7, 2001

OK, I admit it: I'm a closet print lover. Always have been and, I guess, always will be. Nothing can compare with the heft of fine paper, th...  Read story

The Dog Ate My E-Mail: Part 1

By David Townsend |  Aug 3, 2001

With e-mail marketing, you'd better prepare to get your hands dirty. Unlike postal direct marketing, e-mail marketing will allow you to learn more ...  Read story

The Dog Ate My E-Mail: Part 2

By David Townsend |  Aug 3, 2001

In another column , I discussed some of the reasons e-mail messages don't always reach their i...  Read story

Measure Your E-Mail Marketing Results

By David Townsend |  Jul 10, 2001

Learn how to measure response rates to e-mail marketing.  Read story

How Much Will Your E-Mail Campaign Cost?

By David Townsend |  Jul 6, 2001

When was the last time you bought a car? If, like me, you've always been far from satisfied with the car-buying experience, you probably have a sen...  Read story

E-Mail by the Numbers

By David Townsend |  Jul 7, 2000

How do you measure the effectiveness, or success, of an e-mail marketing campaign? Though much has been written about click-throughs, HTML readersh...  Read story

14 Common-Sense E-Mail Marketing Rules

By David Townsend |  Jun 9, 2000

Fight the good fight against spam, and stay on the right side of the law.  Read story

The E-Mail that Mooed -- Making Your Content Work

By David Townsend |  May 12, 2000

I know that you're wondering about the title of this article. Stick with me, we'll get to that soon. But first let's establish some guidelines to help you...  Read story