Elizabeth Wasserman is editor of Inc.'s technology website, IncTechnology.com. Based in the Washington, D.C. area, she has more than 15 years experience writing about business, technology, and politics for newspapers, magazines and websites. Her work has appeared in such publications as Congressional Quarterly, Business Week, Portfolio and Slate.


How to Find Alternatives to Bank Financing

Traditional bank loans remain out of the reach of many businesses. Here are other options to consider, from factoring to merchant cash advances and microloans.  Read story

Tech Talk: Game Co. Ups Play Time with App

A gaming platform and publisher found it could increase the number of games and the time spent playing by customers after developing an online app.  Read story

Tech Talk: Cloud Computing Lifts Clothing Company

A mountain-style pant manufacturer opts for cloud computing as a platform for its financial software to help business rapidly expand to new markets in new co...  Read story

Tech Talk: Shoe Maker Steps up Growth with ERP

A new men’s footwear manufacturer looking to compete with larger manufacturers and design houses opted for the functionality of an enterprise resource plan...  Read story

Tech Talk: Berry Marketer Betters Web Security

The website of an Arizona based marketer and distributor of the miracle berry was targeted by hackers until the startup switched Web hosting providers to a f...  Read story

Tech Talk: Ad Agency Migrates to Web App

A 250-person advertising agency based in the southeastern U.S. recently switched its workforce from a traditional software office suite to a Web-based applic...  Read story

Cold-Calling 101

Thinking of just picking up the phone and dialing an executive to drum up some new business? Not so fast. You need a game plan. Here's how to develop one.  Read story

Tech Talk :Engineering Site Gets Video Results

A magazine and website geared for design engineers recently started using a new tool to help optimize the company’s online videos and improve their ranking...  Read story

How to Work with an Executive Search Firm

Finding top-level talent can be tough, and sometimes requires hiring an executive search firm. Here's our guide to working with a professional headhunter.  Read story

How to Protect Your Business Against Fraud

Smaller firms, unfortunately, can be highly susceptible to incidents of fraud. Here's some advice on protecting your company and instituting a policy to prev...  Read story

The Pros and Cons of Setting Up a C Corp

Converting a company to a C Corp can help you establish some legal and financial separation between you and your business. But the switch involves more paper...  Read story

How to Structure a Partnership

Partnerships are incredibly common--and incredibly hard to sustain. Here's how to set up a partnership that is equitable, efficient, and mutually rewarding.  Read story

How to Prepare a Company for an Initial Public Offering

An initial public offering of stock can be viewed as the definitive sign of a company's success. Here is a look at the steps a company can take to prepare fo...  Read story

How to Price Your Products

Pricing a product is "probably the toughest thing there is to do," according to an expert. Here's how to tackle it.  Read story

How to Build an International Brand

For decades, Coca-Cola and IBM were among the scant few globally-recognized brands. By crafting a universal message and increasing brand awareness, here's ho...  Read story

Tech Talk: Game Tool Maker Betters Accounting

A game tool and technology developer deployed a new financial management system that enabled the company to consolidate financial data across three non-U.S. ...  Read story

How to Write a Great Business Plan

Advice for small businesses on what it takes to create a solid business plan, including forming an outline, integrating financial specifics, and spelling out...  Read story

How to Write the Financial Section of a Business Plan

An outline of your company's growth strategy is essential to a business plan, but it just isn't complete without the numbers to back it up. Here's some advic...  Read story

Tech Talk: Portfolio Manager Holds Virtual Event

An IT and product portfolio management company replaced an annual client conference with a virtual event when customers didn't have the travel budget to atte...  Read story

How to Choose a Successor

Are you dragging your feet when it comes to creating a succession plan? You shouldn't. Here's how to get started choosing (and training) your replacement.  Read story

How to Set Up a Sales Compensation Plan

Advice for small businesses on how to create the best compensation plan for your sales team, by determining sales goals, performance measures, payout formula...  Read story

How to Choose Business Accounting Software

From QuickBooks to NetSuite, there's plenty of accounting software out there to choose from. Here's how to pick the best one to serve your company's needs.  Read story

How to Reduce Your Small Business Tax Bill

A look at helpful year-end tax tips, advice on making smart elections, and good tax resources for the small business owner.  Read story

How to Find New Customers and Increase Sales

How to better understand your target audience, generate new sales leads, and focusing on getting more revenue from existing clientele.  Read story

How to Secure a Microloan

Advice for small businesses on what to expect when applying for a microloan, including finding a microlender, document preparation, and loan repayment.  Read story

How to Maximize Holiday Sales and Profits

Advice for small businesses on how to prepare for the holiday season by generating customer loyalty, implementing timely marketing, and determining inventory...  Read story

How to Price Business Services

Advice for small businesses on how to manage pricing strategies by calculating costs, considering different pricing models, and evaluating customer and compe...  Read story

Tech Talk: Vehicle ID Firm Upgrades Internet

An automotive inspection and logistics service company finds that upgrading to more reliable Internet service allows it to expand into new businesses and bec...  Read story

Tech Talk: Publisher Puts Kibosh on Spam

A book publisher realized that it could save thousands of dollars by deploying an e-mail security appliance and avoiding having employees scroll through and ...  Read story

Tech Talk: Biochem Firm Shares Network

A biochemical company that makes materials used for diagnostic and medical lab testing improved the security of patient data over the network it shares with ...  Read story

Tech Talk: Travel Agency Trains Staff Online

A travel agency that caters to the over 50 crowd saved money and time by cutting down on face-to-face training meeting to update call center employees about ...  Read story

Tech Talk: Music Firm Distributes Digitally

A San Francisco-based music industry marketing company representing hundreds of independent record labels found a better alternative to e-mail for sending ou...  Read story

Tech Talk: Data Analysis Helps Drug Firm

A Massachusetts technology consulting firm to the pharmaceuticals industry found that deploying a business intelligence solution helped it better and more qu...  Read story

Tech Talk: Online Meetings Serve Clients

A Connecticut based information technology company that serves community banks and credit unions found online meetings not only helped save travel costs but ...  Read story

Tech Talk: Food Maker Grows with ERP

A family-owned pierogie manufacturer found that it could grow the business with supermarkets and other retailers and achieve better profitability after deplo...  Read story

Tech Talk: Mobile Platform Delivers for Furniture Co.

An Ohio-based furniture chain discovered that mobile workforce management software helped cut the delivery window for customers from four hours to two -- and...  Read story

Tech Talk: Florist Switches Payment Platform

An online fresh-flower seller found that sales increased dramatically after the company deployed a new software-as-a-service secure payment solution that int...  Read story

Tech Talk: TV Frame Maker Shares Files

A business that custom designs frames and mounts for flat panel TVs avoided hiring IT personnel by outsourcing file sharing and management to an on-demand pr...  Read story

Tech Talk: Payments Firm Tries Cloud Computing

A secure payment processing company used cloud computing to help the business scale rapidly so that it could process millions of transactions each day with s...  Read story

Tech Talk: Pipe Supplier Networks Depots

A company that supplies steel tubing to oil and gas companies in the Rocky Mountain region revolutionized the way the firm communicates information about in...  Read story