Making Your (Power) Point
Presentations don't have to be a bore. Here are six new ways to liven them up. Read story
Ellen Neuborne
Making Your (Power) Point
Presentations don't have to be a bore. Here are six new ways to liven them up. Read story
Playing Defense
Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks... Read story
Playing Defense
Most businesses think of marketing in terms of brand building and capturing new markets. But a smart defensive strategy can be crucial to fending off attacks... Read story
May I Help You?
New live-chat software helps Web merchants convert browsers into buyers. Read story
May I Help You?
New live-chat software helps Web merchants convert browsers into buyers. Read story
The Skinny on Survey Software
Want to know what consumers think? Put down the comment cards and poll them online instead. Read story
The Survey Says...
Want to know what consumers think? Put down the comment cards and poll them online instead. Read story
The Skinny on Survey Software
Want to know what consumers think? Put down the comment cards and poll them online instead. Read story
The Survey Says...
Want to know what consumers think? Put down the comment cards and poll them online instead. Read story
A Second Act for CRM
Customer relationship management software is back -- and worth another look. Really. Read story
A Second Act for CRM
Customer relationship management software is back -- and worth another look. Really. Read story
Ready for Your Product's Close-up?
The rules of product placement are changing. Here's how to land a starring role for your firm. Read story
Case Study
Stung by slow sales, Zippo turns to brand extensions. Read story
Dude, Where's My Ad?
In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. Read story
Taming the Beast
Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. Read story
Taming the Beast
Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash. Read story
Telemarketing After "Do Not Call"
With millions of Americans against them, are telemarketers throwing in the towel or developing new tactics? Guess. Read story
Finding the Right Keyword
Marketing via search engines like Yahoo and Google isn't as easy or cheap as it used to be. But it's still a great way to get the word out, if you're smart a... Read story
Caught in the Crossfire
Marketers who rely on e-mail are getting zapped by aggressive new spam filters. To circumvent them, some companies are going retro, others super techno. Read story