Emily Barker


The Problem with Direct E-Mail

By Emily Barker |  Sep 1, 2000

Cheap, fast, and with a response rate that puts direct mail to shame, e-mail is a terrific way to reach customers. But only if they're already your custom...  Read story

Upstarts: Internet Convenience Services

By Emily Barker |  Sep 1, 2000

The massive consumer rush to buy stuff online has created some real-world logistical problems -- problems that some start-ups hope to solve.  Read story

Upstarts: Internet Convenience Services

By Emily Barker |  Sep 1, 2000

The massive consumer rush to buy stuff online has created some real-world logistical problems -- problems that some start-ups hope to solve.  Read story

Same-Day Internet Delivery

By Emily Barker |  Sep 1, 2000

Donna Iucolano, vice-chairperson of Shop.org , an Internet retailing trade organization, and former chairperson...  Read story

My Biggest Mistake: Chris Sullivan

By Emily Barker |  Jul 1, 2000

CHRIS SULLIVAN Founder and CEO of Outback Steakhouse Inc. In 1999 the Outback chain included 611 restaurants generating revenues...  Read story

Harnessing Student Power

By Emily Barker |  Jul 1, 2000

With only $125 and unpaid help from college students, Ron Vos was able to grow his youth-oriented marketing service into a $1 million venture.  Read story

Countdown to Wedding Bells

By Emily Barker |  Jul 1, 2000

After paying for his 300-guest wedding, Michael Pray had only $500 to fund his company's growth. But that's all he needed to grow his electronic document man...  Read story

Rambling for Gems

By Emily Barker |  Jul 1, 2000

Here's how one woman turned an impromptu vacation into a thriving jewelry design and manufacturing business.  Read story

Tickets to Success

By Emily Barker |  Jul 1, 2000

After transforming his flair for finding and selling tickets to local events into a growing ticket brokerage, Mike Domek took his company online with little ...  Read story

Charting Value

By Emily Barker |  Jul 1, 2000

Here's how John Ford grew an idea from his wife's law school notes into a multimillion-dollar publishing enterprise.  Read story

Great Companies Started for $1,000 or Less

By Emily Barker |  Jul 1, 2000

Profiles of seven entrepreneurs who transformed start-up capital of $1,000 or less into companies with revenues of $1 million or more.  Read story

Up the Drywall Ladder

By Emily Barker |  Jul 1, 2000

When he found out his boss was taking a vacation and he'd be out of work for two weeks, Joe Serrato decided to strike out on his own. With some broken-down e...  Read story

Webaholic's Big Break

By Emily Barker |  Jul 1, 2000

Desperate for customers, Ken Burke wangled a deal to get a booth at the pricey Online Expo in Los Angeles in exchange for giving seminars during the show. Th...  Read story

Tickets to Success

By Emily Barker |  Jul 1, 2000

After transforming his flair for finding and selling tickets to local events into a growing ticket brokerage, Mike Domek took his company online with little ...  Read story

The Contrarian: Spending with a Vengeance

By Emily Barker |  Jul 1, 2000

An antibootstrapper discusses why, rather than pinch pennies, he went on a spending spree to give his clients a much higher caliber of service than he could ...  Read story

Countdown to Wedding Bells

By Emily Barker |  Jul 1, 2000

After paying for his 300-guest wedding, Michael Pray had only $500 to fund his company's growth. But that's all he needed to grow his electronic document man...  Read story

Catching Up to the New Economy

By Emily Barker |  May 15, 2000

For much of the past decade, Harvard University has seemed reluctant to acknowledge the new economy. But a few ambitious graduates are trying to change that.  Read story

The Company They Keep

By Emily Barker |  May 1, 2000

The challenges of hiring, retaining, and training employees in the inner city are the same as they are elsewhere -- and then some. Here's how several CEOs of...  Read story

I'm launching a company. How important is it to build strategic alliances?

By Emily Barker |  May 1, 2000

Internet in Business mentor Bradley Feld responds to the following question from an inc.com reader: I am currently in the proces...  Read story

Myth 1: Building a Web Site Is Easy

By Emily Barker |  Feb 1, 2000

Businesses making the jump to the Web should leave plenty of room for error. A look at the technical difficulties Hire Quality encountered when trying to bui...  Read story

Myth 4: Razzle-Dazzle Makes Web Sites Great

By Emily Barker |  Feb 1, 2000

Does being bigger and bolder make a great Web site? Here's how the Edler Group discovered that functionality is better than technothrills.  Read story

Myth 4: Razzle-Dazzle Makes Web Sites Great

By Emily Barker |  Feb 1, 2000

Does being bigger and bolder make a great Web site? Here's how the Edler Group discovered that functionality is better than technothrills.  Read story

Myth 1: Building a Web Site Is Easy

By Emily Barker |  Feb 1, 2000

Businesses making the jump to the Web should leave plenty of room for error. A look at the technical difficulties Hire Quality encountered when trying to bui...  Read story

Hot Zones

By Emily Barker |  Dec 1, 1999

A look at the best cities in America for starting and growing a business. Plus: CEOs discuss their reasons for locating their business where they did.  Read story

Cartoon Character

By Emily Barker |  Oct 15, 1999

Here's how a good reputation and even better timing helped Shawne Kleckner, CEO of Right Stuf International, turn a simple exercise in nostalgia into a boomi...  Read story

Upstarts: Bad-Debt Market

By Emily Barker |  Oct 1, 1999

Even with the economy going at full steam, bad debt is on the rise. Here's why sorry news for compulsive spenders has created opportunities for various start...  Read story

Bright Lights, Big Opportunity

By Emily Barker |  Sep 15, 1999

Last summer, when Idealab founder Bill Gross got together with his former high school classmate Chris King, a lightbulb switched on. The utility industry ...  Read story

The Pentagram Papers

By Emily Barker |  Sep 1, 1999

In a time of stifling labor shortages, how can a company get and keep industry superstars? The folks at architectural-design firm Pentagram think they know: ...  Read story

Hot Tip: Staying Informed

By Emily Barker |  Jul 1, 1999

In the throes of launching a start-up, it's hard to keep up with the news. To stay informed in the fast-changing Internet marketplace, Gr...  Read story

Fiscal Therapy

By Emily Barker |  Jul 1, 1999

At a two-day "boot camp" for high-tech start-ups, CEOs thought they'd be learning how to attract Silicon Valley investors. What they got was even more import...  Read story

Quirky Perks

By Emily Barker |  Jun 1, 1999

Quirky perks In these days of customized compensation packages, candidates can get very creative with the perks and benefits they wa...  Read story

Maker of Rugged PCs Crumbles in IPO Bid

By Emily Barker |  Jun 1, 1999

Iron Computer Corp. had a great product: a rugged PC designed for harsh environments. But a risky Internet IPO caused the computer manufacturer to crash for ...  Read story

The Old Neighborhood

By Emily Barker |  May 1, 1999

No one knows Newark, N.J., like CEO Louis Dell'Ermo. As it turns out, that's become a powerful selling point for his company, Gateway Security.  Read story

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