Emily Esterson


A Shock to the System

Doug Hyde, president and founder of Green Mountain Energy Resources, found that incorporating an extranet and data warehouse required him to relearn his own ...  Read story

A Shock to the System

Doug Hyde, president and founder of Green Mountain Energy Resources, found that incorporating an extranet and data warehouse required him to relearn his own ...  Read story

Wisdom Won the Hard Way

Bill Aberman's first business failed when his sole customer, the federal government, made cut-backs. Now, his current Inc. 500 company, Personnel St...  Read story

Efficiency By Design

For a Miami entrepreneur, uniform describes both a product line and a lifestyle.  Read story

How Can I Dominate My Competitors?

A milk company builds a brand around organic dairy products.  Read story

Game Plan

Bruce Lemmerman, director of college scouting for the New Orleans Saints, uses a database to record both statistical and subjective information about prospec...  Read story

Inner Beauties

Here's how Children's Orchard, a franchiser of children's discount stores, uses an intranet to alert franchisees to news about new products and unite them un...  Read story

A Wise Consistency

Lely Barea, owner of Ibiley Uniforms, achieves efficiency by demanding uniformity in everything in her life, including her wardrobe, communications with empl...  Read story

A Motherboard's Love

In the future, PCs, like presidents, may be able to feel your pain. Or at least they'll recognize it, thanks to new software that lets computers observe a...  Read story

A White Knight Who Won't Quit

Stonyfield Farm makes and sells natural and organic yogurt, and that's what it's known for in the marketplace. But the company's president and CEO, Gary H...  Read story

Hail to the Chiefs

A CIO can help a small company use technology to fully realize competitive opportunities. Here's how to know when you need a CIO. Also: three companies that ...  Read story

Sales: United Nations

A CEO explains how an Internet-based translation service now allows him to respond to email composed in foreign languages, resulting in a 60 percent increase...  Read story

Freudian Chip

Psychologist Bob Wilson has a patient with an anger problem. The guy knows he needs help, but he doesn't want anyone at the office to know he's getting co...  Read story

Bluebird's Unhappiness

Hal Rilbury had a ghost in the machine. Starting in late 1994, the founder and CEO of Bluebird Systems, a $10 million imaging-systems software developer b...  Read story

Case Studies

Laptop schleppers are a demanding lot. While Silicon Valley engineers rack their brains to create a better, faster mobile computer, their customers are mo...  Read story