"I fired the gun and the Coke sign exploded."
In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square. Watch video
Eric Schurenberg is the editor-in-chief of Inc. Before joining Inc., Eric was the editor-in-chief of CBS MoneyWatch.com and BNET.com; the sites together won more than a dozen awards during his tenure. Before CBS, Eric was managing editor of Money Magazine, which won the Luce award for service journalism in each of the four years it was eligible. As a writer, he is a winner of a Loeb Award and a National Magazine Award. He is a regular commentator on Nightly Business Report on PBS and has been a talking head on CNBC, CNN, Public Radio International,The Today Show and Good Morning America. @EricSchurenberg
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In an exclusive Inc. video interview, Branson relives one of his favorite publicity stunts: attacking Coke. With a tank. In Times Square. Watch video
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