TECHTOWN  

Erik Sherman's work has appeared in such publications as The Wall Street Journal, The New York Times Magazine, Newsweek, the Financial Times, Chief Executive, Inc., and Fortune. He also blogs for CBS MoneyWatch. Sherman has extensive experience in corporate communications consulting and is the author or co-author of 10 books. @ErikSherman


Stealing Time: How Highly Productive People Get More Done

You can get discouraged by all the things that take minutes here and there from your day--or you can steal some of that time back.  Read story

Apple vs. Samsung: Why 'Cool' Isn't Enough to Win

This battle won't be won by the hippest brand. As Samsung shows, hustle and hard work matter more against an entrenched competitor.  Read story

Trendy Start-ups Are Hot--Until They're Not

Follow consumer fads, and you may get a serious case of whiplash. One investor explains why he only has eyes for enterprise companies.  Read story

3 Tactics to Breed Innovation

Great ideas need adequate space to develop. Follow these three rules to make sure you stay out of the way.  Read story

Outsourcing Is Overrated

Labor costs aren't everything. Just ask this Taiwanese entrepreneur--she built a thriving manufacturing business right here in the U.S.  Read story

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read story

Surprising Way to Get Employees to Stay

How's this for counterintuitive? Maybe the best way to get employees to stick around is to encourage them to leave.  Read story

Why an IPO Can Kill Your Innovation

A Stanford study finds that tech companies undergo a major innovation slowdown after going public.  Read story

How to Use Technology to Win a Price War

Need to keep an eye on what your competitors charge? Let software do the work for you.  Read story

4 Easy Stress Busters

You need peace of mind to work efficiently and make smart decisions. Get back some of your sanity--and productivity--with these tips.  Read story

The Legendary Time-Management Tip That's Worth $550,000

How one simple organizational move can dramatically boost your productivity  Read story

Google Antitrust Decision: What Does It Mean For Your Business?

Probably nothing good--the FTC barely slapped Google on the wrist. Now, small businesses have to learn to live with it.  Read story

Groovy: New Communes Cater to Entrepreneurs

Forget peace and love. These communes aim to see what happens when smart entrepreneurs spend every minute together.  Read story

Why Predicting Customer Behavior Is Problematic

Using data to predict your customers' moves is a tricky art and science--and it's not for the uninitiated.  Read story

Hardware Wants to Be Free

Technology is getting cheap--so cheap, in fact, that gadgets alone may cease to be the moneymakers. Tech start-ups, take note.  Read story

Where to Invest Your Tech Budget

Before you decide how to spend your tech dollars, check out where other companies are investing.  Read story

3D Printing Has a Bright Future With Dark Problems

DIY gunsmithing is just one potential issue 3D printer companies must decide how to handle. But there are many more risks on the horizon.  Read story

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read story

4 Tips to Expand Your Niche Business

The potential opportunities might be much bigger and broader than you think. Think outside your niche with these tips.  Read story

Rise of the Microserver

Go ahead and keep your data in-house. Thanks to some of the macro names in computing, servers are going micro and getting more efficient.  Read story

Get More Out of Windows 8 or RT: 4 Tips

Ease a transition to a Windows 8 or Windows RT device with a little advance preparation.  Read story

Why Didn't Fred Wilson (& Other VCs) Invest in 2012?

A handful of prominent tech VCs didn't make any early-stage start-up investments in 2012. Is it time for founders to worry?  Read story

5 Trends to Ignore in 2013

Amid all the forecasts for what next year will bring, here are five business trends you'd be wise to pass up.  Read story

Why Money Can Hurt Your Marketing

The size of your advertising spend has little to do with your success. In fact, sometimes too much cash can be a very bad thing.  Read story

4 Business-Friendly Tools From Pinterest

From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform.  Read story

Dude, What Happened to Your Marketing Emails?

Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong.  Read story

Can Introverts Be Great Entrepreneurs?

Conventional wisdom suggests you must be bold and outgoing to be successful. Here's why the stereotype doesn't hold up.  Read story

The Next Big Thing in Ads

With the help of NFC-enabled smartphones, ads are getting even more interactive. But are they right for your company?  Read story

Windows 8: The Next Frontier for App Developers

Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs.  Read story

The Case Against Holiday Sales

This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play.  Read story

4 Decision-Making Mistakes to Avoid

Every day, you must make decisions large and small. Here's what's keeping you from making them more confidently.  Read story

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read story

Is Your Start-up Built to Survive?

During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it.  Read story

3 Critical Mobile Marketing Insights from Mary Meeker

Former analyst and now VC Mary Meeker gave an unexpected mid-year update on Internet trends. Here are three you can't afford to ignore.  Read story

4 Lessons From Nate Silver's Election Predictions

Why do big election predictions matter? They offer key lessons about how to be smart with 'big' data.  Read story

It's Coming: Tech Industry to Slow Down

Read between the lines of the leading tech companies' earnings and you'll find grim takeaways for any business in the industry.  Read story

Are Online Ads Getting Too Expensive?

A recent report suggests the days of cheap online advertising are dwindling. But a look at the numbers reveals a more complicated picture.  Read story

6 Reasons Layoffs Are Really Dumb

It seems like smart just-in-time staffing: You hire for big projects and then let people go when they wrap up. But here's why it hurts more than it helps.  Read story

The Doomsday Prediction You Should Heed

Whether it's right or wrong, there are good reasons to pay attention to this grim economic prediction.  Read story

What the Drive-Through Window Can Teach You

Don't run a fast-food business? It doesn't matter. Any company could stand to improve the efficiency of its operations.  Read story