5 Ways to Get Big by Staying Small
Sure, downsizing your office will save you money. But it's good for collaboration and productivity, too. Read story
TECHTOWN 
Erik Sherman
Who Makes the Decisions: You or Your Software?
Automating certain tasks can save a ton of time and money. But it can make you less efficient, too, if you're not careful. Read story
How Assumptions Infect Your Marketing
If you've never asked your customers what they want, then you really don't know. And that's a problem. Read story
When It's Time to Raise Prices
Need to make more money from your customers? Here's why a price hike might be your best option. Read story
Ad Campaign Smackdown: Facebook vs. Google
If you're still betting on display ads, here's where to go for more bang for your buck. Read story
Life After Facebook: Private Investment Markets Regroup
With their big cash cow now a public company, secondary trading markets look beyond hot start-ups to fill the void. Read story
How to Ask Better Questions
You may have what sounds like the best idea in the world. But before you do anything else, try to poke as many holes in it as you can. Read story
Zuckerberg's Reign: What to Expect After the IPO
Graduating from founder to public CEO usually means giving up some control. But Mark Zuckerberg isn't your usual CEO. Read story
How to Find Your Next Great Idea
Sometimes it's smarter to ditch the dream of finding something brand new. Try riding someone else's wave instead. Read story
The Key to Start-up Success? Be Boring
You may not live for accounting or operations details. But ignoring them (ahem, Groupon) will put you in a world of hurt. Read story
Timing Your Launch: 4 Rules
The best ideas are worth nothing if you bring them to market too early or too late. Here's how to get the timing just right. Read story
4 Steps to Innovate the P&G Way
Don't have the $2 billion R&D budget of P&G? Not to worry. CTO Bruce Brown says any company can master this process. Read story
Get Your Inbox to Zero: 5 Tricks
Experiencing palpitations when you open your email? It doesn't have to be that way. Here's how to get back in control. Read story
Are You Still Using Spray and Pray Pricing?
Most retailers still advertise on price, without any data to back it up. That's a race to the bottom--and you're not likely to win. Read story
Patents? You Don't Need No Stinking Patents!
Your No. 1 job is to get to market and start making money. Here's why protecting your IP should stay off your to-do list. Read story
Zuckerberg Has a Sugar Daddy. Do You?
Even a 20-something billionaire could use a little help. He just got it from Microsoft--via a huge heap of AOL patents. Read story
When Old IP Comes Back From the Dead
Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty. Read story
Facebook Ads: Are You Paying More & Getting Less?
Demand has driven ad prices higher even as click-through rates dropped. Have you checked your Facebook performance lately? Read story
4 Perks Employees Love
Happy employees are productive employees. Use these perks to retain the people you want without breaking the budget. Read story
There's No Way Instagram Is Worth $1 Billion
The start-up may have pulled down a billion-dollar payday, but that doesn't mean it was worth it. Read story
First Step to Success: Avoid VCs
Venture capital isn't right for every entrepreneur. Here are a few things to consider before looking for VC backing. Read story
Want Innovation? Try Bribery
Innovation is critical to the success of modern businesses. But just because you find it of the utmost importance doesn't mean your employees will. Read story
Fail to Succeed the Google Way
Just because you had a disaster, doesn't mean you'll ultimately fail. In fact, you can learn what you need for eventual success. Read story
Should You Pay to Launch to a Crowd?
Tech entrepreneurs flock to pricey events for the networking and the potential prize money. But there are cheaper ways to launch to the masses. Read story
Why the Best Product Doesn't Always Win
Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want. Read story
Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read story
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read story
Google’s Search Changes: Should You Care?
Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business. Read story
4 Principles Apple's Chief Designer Lives By
Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. Read story
Make Social Commerce Work: 7 Tips
Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try. Read story
Facebook vs. Twitter: Old-School Business Models Still Rule
A new Gawker report shows Twitter lagging far behind Facebook in revenue. If the numbers are accurate, they show big trouble. Read story
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read story
Have Tech Start-ups Lost Their Sense of Fun?
Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need. Read story
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read story
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read story
Is Your Social Media Marketing a Turn Off?
Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Read story
Fewer Unemployed Execs Want to Be Entrepreneurs
Out-of-work executives and managers prefer the corporate world to entrepreneurship. It's not great news for the economy--but it might be for you. Read story
Sizing Up the Company on the Other End of the Deal
What if you were negotiating with Apple and didn't know it? Large companies can mask their identities. Here's how to uncover them. Read story
It’s Time to Shutter Your Facebook Shop
So much for so-called f-commerce. Four reasons why Facebook users aren't buying. Read story
Hourly Wages? There’s a Lawsuit for That
Chances are, you lack the expertise and tools to navigate the intricate details. Here's how your business might be at risk. Read story
