Why the Best Product Doesn't Always Win
Entrepreneurs often think only the best product will let them succeed. But sometimes 'best' isn't what your customers really want. Read story
TECHTOWN 
Erik Sherman
Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read story
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read story
Google’s Search Changes: Should You Care?
Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business. Read story
4 Principles Apple's Chief Designer Lives By
Jonathan Ive opens up about what makes Apple's design process work. Here's how to make it work at your company too. Read story
Make Social Commerce Work: 7 Tips
Can you use Facebook and Twitter to sell? Maybe--but it's going to take some experimentation. Here are some ideas to try. Read story
Facebook vs. Twitter: Old-School Business Models Still Rule
A new Gawker report shows Twitter lagging far behind Facebook in revenue. If the numbers are accurate, they show big trouble. Read story
Advertising Overload: Are You Guilty?
New research on just how many marketing messages it takes to completely turn off a customer. Read story
Have Tech Start-ups Lost Their Sense of Fun?
Google & Apple innovate to win--fun has little to do with it. But more whimsy is exactly what young start-ups need. Read story
How Limbaugh's Gaffe Tainted Unwitting Brands
What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. Read story
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read story
Is Your Social Media Marketing a Turn Off?
Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Read story
Fewer Unemployed Execs Want to Be Entrepreneurs
Out-of-work executives and managers prefer the corporate world to entrepreneurship. It's not great news for the economy--but it might be for you. Read story
Sizing Up the Company on the Other End of the Deal
What if you were negotiating with Apple and didn't know it? Large companies can mask their identities. Here's how to uncover them. Read story
It’s Time to Shutter Your Facebook Shop
So much for so-called f-commerce. Four reasons why Facebook users aren't buying. Read story
Hourly Wages? There’s a Lawsuit for That
Chances are, you lack the expertise and tools to navigate the intricate details. Here's how your business might be at risk. Read story
Why You’re Doing Customer Research All Wrong
Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why. Read story
How Not to Become 'Shark' Bait
'Shark Tank' contestant Megan Cummins learned the hard way what can happen to investor promises. Five ways to make sure it doesn't happen to you. Read story
5 Ways to Deal With Pushy Tech Vendors
Microsoft, Best Buy, and other tech giants are coming for you, armed with their best sales pitches. Get ready to negotiate. Read story
Why the World Drinks Espresso
How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank. Read story
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read story
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read story
6 Lessons that Facebook’s IPO Can Teach Entrepreneurs
Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting ... Read story
Why Your Crowdfunded Campaign Tanked
You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong. Read story
Behavioral Marketing: 4 Huge Myths
For starters, you don't always get what you pay for -- even on data-rich sites like Facebook. Read story
What Facebook Users Like: 6 Secrets
The social network officially crunched the data. Here's what Facebook users like -- and how to make it work for your brand. Read story
10 Lies Never to Tell Investors
All the confidence in the world won't convince a VC these statements are true. Here's why these 10 fibs hurt you -- and what to say instead. Read story
5 Tips: How to Recover When Your Tech Tools Fail
Sometimes the Web services you rely on crash... or get taken down by the feds (sorry, Megaupload.com!). Be ready before it happens to you. Read story
Outsourcing Don'ts Learned From Apple
The company's latest supplier responsibility report is out. And it's something every entrepreneur wanting to outsource should read. Read story
How Google’s Search Changes Affect Your SEO
If you're not on Google+ yet, now you can't ignore it. It just threw a huge monkey wrench in your SEO strategy. Read story
Do You Have a Privacy Problem?
Google, Facebook, and others have made consumers particularly sensitive about their privacy online. That means you need to be sensitive about it too. Read story
New from CES: A 3D Printer for the Masses?
Makerbot debuts it's first 3D printer for consumers. Here's why entrepreneurs should pay attention. Read story
Post Office Delays: How to Avoid a Cash Flow Crunch
Changes coming soon to the U.S. Postal Service will slow payments from your clients. Take steps to minimize the impact now. Read story
Why Positive Thinking Is a Trap
Here's why being too positive-- and ignoring constructive negative criticism from employees-- can be bad for business. Read story
Are Facebook Fans Really Helping Your Brand?
New research shows that a large Facebook fanbase isn't necessarily key to growing a brand. Read story
How to Test Your Marketing: 5 Tips from YouSendIt
YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Read story
Why You Might Be a Prime Target for Cyber Criminals
Hackers stole credit card data from 200 businesses over three years and racked up $3 million in bogus charges. Don't think it can't happen to you. Read story
How IdeaPaint Makes B2B Marketing Fun
Who says marketing to other businesses must be dull? Here's how one small company shakes things up. Read story
Behind the Scenes of an Overhyped Launch
Mobeam, a start-up partnering with P&G on digital coupon scanning technology, made a big announcement. Maybe a little too big, in fact. Read story
How to Counter-attack Those Big Box Web Deals
Amazon has an app to lure customers out of your stores. EBay's offering incentives to shop online. It's time to fight back -- with a counterintuitive strategy. Read story
