Why You’re Doing Customer Research All Wrong
Somewhere along the line between brainstorming and testing new ideas in the marketplace, your research is failing. Here's why. Read story
TECHTOWN 
Erik Sherman
How Not to Become 'Shark' Bait
'Shark Tank' contestant Megan Cummins learned the hard way what can happen to investor promises. Five ways to make sure it doesn't happen to you. Read story
5 Ways to Deal With Pushy Tech Vendors
Microsoft, Best Buy, and other tech giants are coming for you, armed with their best sales pitches. Get ready to negotiate. Read story
Why the World Drinks Espresso
How did coffee go from a cheap commodity to a gourmet drink? You have this man (and several other innovators) to thank. Read story
How the Super Bowl Shortchanged the Web
Streaming the Super Bowl was smart. Turning it into a second-tier version of the event? Not so much. Read story
Competing Against Apple's iPad: Crazy or Brilliant?
Most would say you'd have to be crazy. But this Chinese gadgetmaker proves being crazy can make you $100 million a year. Read story
6 Lessons that Facebook’s IPO Can Teach Entrepreneurs
Few IPOs will be of the size of Facebook's. But the company's path to going public can teach any entrepreneur how to better navigate her own road to getting ... Read story
Why Your Crowdfunded Campaign Tanked
You launched your idea on Kickstarter... but the crowds (and their wallets) never came. Here's what you did wrong. Read story
Behavioral Marketing: 4 Huge Myths
For starters, you don't always get what you pay for -- even on data-rich sites like Facebook. Read story
What Facebook Users Like: 6 Secrets
The social network officially crunched the data. Here's what Facebook users like -- and how to make it work for your brand. Read story
10 Lies Never to Tell Investors
All the confidence in the world won't convince a VC these statements are true. Here's why these 10 fibs hurt you -- and what to say instead. Read story
5 Tips: How to Recover When Your Tech Tools Fail
Sometimes the Web services you rely on crash... or get taken down by the feds (sorry, Megaupload.com!). Be ready before it happens to you. Read story
Outsourcing Don'ts Learned From Apple
The company's latest supplier responsibility report is out. And it's something every entrepreneur wanting to outsource should read. Read story
How Google’s Search Changes Affect Your SEO
If you're not on Google+ yet, now you can't ignore it. It just threw a huge monkey wrench in your SEO strategy. Read story
Do You Have a Privacy Problem?
Google, Facebook, and others have made consumers particularly sensitive about their privacy online. That means you need to be sensitive about it too. Read story
New from CES: A 3D Printer for the Masses?
Makerbot debuts it's first 3D printer for consumers. Here's why entrepreneurs should pay attention. Read story
Post Office Delays: How to Avoid a Cash Flow Crunch
Changes coming soon to the U.S. Postal Service will slow payments from your clients. Take steps to minimize the impact now. Read story
Why Positive Thinking Is a Trap
Here's why being too positive-- and ignoring constructive negative criticism from employees-- can be bad for business. Read story
Are Facebook Fans Really Helping Your Brand?
New research shows that a large Facebook fanbase isn't necessarily key to growing a brand. Read story
How to Test Your Marketing: 5 Tips from YouSendIt
YouSendIt shows how testing your marketing, offers, and pricing can radically improve your business results. Five tips on making it work for you. Read story
Why You Might Be a Prime Target for Cyber Criminals
Hackers stole credit card data from 200 businesses over three years and racked up $3 million in bogus charges. Don't think it can't happen to you. Read story
How IdeaPaint Makes B2B Marketing Fun
Who says marketing to other businesses must be dull? Here's how one small company shakes things up. Read story
Behind the Scenes of an Overhyped Launch
Mobeam, a start-up partnering with P&G on digital coupon scanning technology, made a big announcement. Maybe a little too big, in fact. Read story
How to Counter-attack Those Big Box Web Deals
Amazon has an app to lure customers out of your stores. EBay's offering incentives to shop online. It's time to fight back -- with a counterintuitive strategy. Read story
Want to Build an App? This Is the Customer to Target
There are more opportunities than ever to build an app that people will pay for -- if you know where to look. Read story
5 Tips to Rock Holiday Sales on Your Etsy Store
Handmade goods are attractive this time of year, but they don't exactly sell themselves. Start moving more product with these tips. Read story
How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. Read story
Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him. Read story
How to Launch a Pop-Up Shop
'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started. Read story
Spotify Just Made the Wrong Announcement
With its new apps platform, the music start-up is trying to follow in Facebook's footsteps. But it would be much better off taking a cue from Zynga. Read story
What Killed American Airlines Could Kill You
Too much inventory and not enough demand can cripple a business of any size. Let this be your warning. Read story
Why You Shouldn't Care About Facebook's IPO
Don't look to Facebook's financial future to learn much; it's the company's early history that start-up founders should study. Read story
3 Things Cyber Monday Can Teach You About Marketing
It's the most hyped shopping event of the year after Black Friday. And marketers are pulling out all the stops. Here's what you can learn from them. Read story
Make Daily Deal Sites Pay Off: 4 Steps
Step No. 1: Realize that the daily deal site may very well need you more than you need it. Read story
The Best Way to Get Funding: Don't Ask for It
An inside look at how YCharts scored $4.75 million in funding. Read story
Learn Retail Success—the Apple Store Way
Per square foot, the Apple Store outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Read story
Find a Top-Notch Managed Service Provider
Off-loading management of your computer systems to an MSP can make a lot of sense, but only when the provider is good at what it does. Know what to ask, and ... Read story
Fighting Fakes
It's not just Gucci and Rolex. These days, counterfeiters will knock off pretty much anything. Read story
License to Thrive
The right partnership can drive sales -- while reducing your workload. Read story
