TECHTOWN  

Erik Sherman


Want to Build an App? This Is the Customer to Target

There are more opportunities than ever to build an app that people will pay for -- if you know where to look.  Read story

5 Tips to Rock Holiday Sales on Your Etsy Store

Handmade goods are attractive this time of year, but they don't exactly sell themselves. Start moving more product with these tips.  Read story

How to Win a Trademark Battle Against a Goliath

By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same.  Read story

Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People

The actor again makes himself look like a jerk on social media. Two simple questions could have saved him.  Read story

How to Launch a Pop-Up Shop

'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started.  Read story

Spotify Just Made the Wrong Announcement

With its new apps platform, the music start-up is trying to follow in Facebook's footsteps. But it would be much better off taking a cue from Zynga.  Read story

What Killed American Airlines Could Kill You

Too much inventory and not enough demand can cripple a business of any size. Let this be your warning.  Read story

Why You Shouldn't Care About Facebook's IPO

Don't look to Facebook's financial future to learn much; it's the company's early history that start-up founders should study.  Read story

3 Things Cyber Monday Can Teach You About Marketing

It's the most hyped shopping event of the year after Black Friday. And marketers are pulling out all the stops. Here's what you can learn from them.  Read story

Make Daily Deal Sites Pay Off: 4 Steps

Step No. 1: Realize that the daily deal site may very well need you more than you need it.  Read story

The Best Way to Get Funding: Don't Ask for It

An inside look at how YCharts scored $4.75 million in funding.  Read story

Learn Retail Success—the Apple Store Way

Per square foot, the Apple Store outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal.  Read story

Find a Top-Notch Managed Service Provider

Off-loading management of your computer systems to an MSP can make a lot of sense, but only when the provider is good at what it does. Know what to ask, and ...  Read story

Fighting Fakes

It's not just Gucci and Rolex. These days, counterfeiters will knock off pretty much anything.  Read story

License to Thrive

The right partnership can drive sales -- while reducing your workload.  Read story