Want to Build an App? This Is the Customer to Target
There are more opportunities than ever to build an app that people will pay for -- if you know where to look. Read story
TECHTOWN 
Erik Sherman
5 Tips to Rock Holiday Sales on Your Etsy Store
Handmade goods are attractive this time of year, but they don't exactly sell themselves. Start moving more product with these tips. Read story
How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. Read story
Alec Baldwin's Twitter Strategy: Lose Friends and Alienate People
The actor again makes himself look like a jerk on social media. Two simple questions could have saved him. Read story
How to Launch a Pop-Up Shop
'Tis the season to try out a retail store -- no long-term commitment required. Here's the one piece of technology you need to get started. Read story
Spotify Just Made the Wrong Announcement
With its new apps platform, the music start-up is trying to follow in Facebook's footsteps. But it would be much better off taking a cue from Zynga. Read story
What Killed American Airlines Could Kill You
Too much inventory and not enough demand can cripple a business of any size. Let this be your warning. Read story
Why You Shouldn't Care About Facebook's IPO
Don't look to Facebook's financial future to learn much; it's the company's early history that start-up founders should study. Read story
3 Things Cyber Monday Can Teach You About Marketing
It's the most hyped shopping event of the year after Black Friday. And marketers are pulling out all the stops. Here's what you can learn from them. Read story
Make Daily Deal Sites Pay Off: 4 Steps
Step No. 1: Realize that the daily deal site may very well need you more than you need it. Read story
The Best Way to Get Funding: Don't Ask for It
An inside look at how YCharts scored $4.75 million in funding. Read story
Learn Retail Success—the Apple Store Way
Per square foot, the Apple Store outsells most other retailers, but it didn't happen overnight. Here are three things the company got right that you can steal. Read story
Find a Top-Notch Managed Service Provider
Off-loading management of your computer systems to an MSP can make a lot of sense, but only when the provider is good at what it does. Know what to ask, and ... Read story
Fighting Fakes
It's not just Gucci and Rolex. These days, counterfeiters will knock off pretty much anything. Read story
License to Thrive
The right partnership can drive sales -- while reducing your workload. Read story
