Windows 8: The Next Frontier for App Developers
Pundits are skeptical about the future of Microsoft's operating system, but there are three reasons why it's a big deal for software entrepreneurs. Read story
TECHTOWN 
Erik Sherman
The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read story
4 Decision-Making Mistakes to Avoid
Every day, you must make decisions large and small. Here's what's keeping you from making them more confidently. Read story
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read story
Is Your Start-up Built to Survive?
During and in the wake of Hurricane Sandy, a certain kind of start-up thrived. Here's why--and what you should learn from it. Read story
3 Critical Mobile Marketing Insights from Mary Meeker
Former analyst and now VC Mary Meeker gave an unexpected mid-year update on Internet trends. Here are three you can't afford to ignore. Read story
4 Lessons From Nate Silver's Election Predictions
Why do big election predictions matter? They offer key lessons about how to be smart with 'big' data. Read story
It's Coming: Tech Industry to Slow Down
Read between the lines of the leading tech companies' earnings and you'll find grim takeaways for any business in the industry. Read story
Are Online Ads Getting Too Expensive?
A recent report suggests the days of cheap online advertising are dwindling. But a look at the numbers reveals a more complicated picture. Read story
6 Reasons Layoffs Are Really Dumb
It seems like smart just-in-time staffing: You hire for big projects and then let people go when they wrap up. But here's why it hurts more than it helps. Read story
The Doomsday Prediction You Should Heed
Whether it's right or wrong, there are good reasons to pay attention to this grim economic prediction. Read story
What the Drive-Through Window Can Teach You
Don't run a fast-food business? It doesn't matter. Any company could stand to improve the efficiency of its operations. Read story
TV Ads: The Secret to Taking a Tech Start-up Mainstream?
Tech start-ups are launching old-school TV campaigns. A return to the dot bomb era? Not quite--but think twice before stealing this strategy. Read story
Going Mobile? Make It More Than a Marketing Strategy
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready? Read story
How 3D Printing Helped This Company Get Off the Ground
How do you get from idea to a thousand products--without the costly manufacturing mistakes? A 3D printer became this company's secret weapon. Read story
Want Loyal Customers? Let Them Customize
It used to be, only big businesses could afford to let customers customize their products. But here's how one small operation makes it work. Read story
How to Choose the Best Platform for Your App
Do you develop on Apple iOS, Google Android, or Windows? Or all of the above? Check out the pros and cons for the major platforms. Read story
Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read story
Inventor's Dilemma
A 3D printer knew its technology would let customers' imaginations run wild. But it never anticipated anyone would come up with this. Read story
Entrepreneurs Behaving Badly
Sometimes customers do things that make you want to take extreme actions. But there's no good excuse for going this far. Read story
Beware the VC Fad Factor
An annual ranking of top start-ups suggests VC funding and success go hand in hand. That's one huge mistake you don't want to make. Read story
The Next Big Thing Beyond Great Design
A well-designed product used to be all you needed to get noticed. But good design has gone mainstream, so it's time to up the ante. Read story
Where Did All the Solar Start-ups Go?
First it was hot, then after Solyndra's collapse... it was not. But solar is still a growth industry--if you know what you're getting into. Read story
Quick! Get Apple a New Map--for Smart Crisis Control
A buggy product launch? That's familiar territory for most tech founders... but not for Apple. Here's how the company could have minimized the damage. Read story
Starting a Business: The New 'Safe' Career?
Is it really that big a gamble to start your own business? Compared with other options, maybe not. Read story
Go Back to School This Fall--For Free
Want to get an edge? Tap into the free business and tech classes online taught by some of country's top universities. Read story
Who Took the Disruption Out of TechCrunch Disrupt?
The much-hyped start-up competition is supposed to feature dangerously innovative companies. So why does the winner look like a me-too entry? Read story
Most Important Rule in VC Negotiations
Negotiating with potential investors is never easy. Here's one option you never want to take off the table. Read story
Marketing in a Brave, New Multiscreen World
Do your ads easily move across different devices? That's what consumers do--and they won't wait for you to catch up. Read story
A Looming Apocalypse?
It's become so easy to start a tech company, argues one entrepreneur, that founders are missing early warning signs that their ship is sinking. Read story
When Kickstarter Campaigns Go Bad
What happens when supporters do their part, but you can't do yours? Here's how to avoid upsetting your new fans. Read story
Ad Forecast: Online to Trump TV by 2017
A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read story
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read story
The Tricky Business of Lifetime Guarantees
Locking in long-term customers could mean a steady source of revenue. But at a start-up, very little is steady. Read story
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read story
An End to Silicon Valley? Not Even Close
One month after Microsoft acquired his company Yammer, David Sacks declares Silicon Valley near its deathbed. Here's why he's wrong. Read story
Do Stock Lock-ups Kill Hot Internet Companies?
Investors blame the stock slides at Zynga, Facebook, & Groupon on employee lock-ups. But the root of the problem goes much deeper. Read story
Inside a Risky Second Act
Two retirees decided to build an art-house cinema in a town of 16,000 people. Even crazier? Now they're expanding. Read story
Online Advertising: Surprising New Finding
Research suggests you might be using the wrong metric to measure the success of Web campaigns. Read story
2 Kinds of Start-ups That Get More Valuable Post-IPO
A new analysis by a Silicon Valley venture capital firm identifies two tech business models that tend to stay strong. Read story