Marketing in a Brave, New Multiscreen World
Do your ads easily move across different devices? That's what consumers do--and they won't wait for you to catch up. Read story
TECHTOWN 
Erik Sherman
A Looming Apocalypse?
It's become so easy to start a tech company, argues one entrepreneur, that founders are missing early warning signs that their ship is sinking. Read story
When Kickstarter Campaigns Go Bad
What happens when supporters do their part, but you can't do yours? Here's how to avoid upsetting your new fans. Read story
Ad Forecast: Online to Trump TV by 2017
A new report suggests the Web will eclipse TV advertising--and sooner than you think. Is your business ready for the big shift? Read story
How High-Tech Is Changing Retail
The difference between the winners and losers in retail increasingly comes down to one factor: tech savvy. Read story
The Tricky Business of Lifetime Guarantees
Locking in long-term customers could mean a steady source of revenue. But at a start-up, very little is steady. Read story
How to Go Freemium (and Not Go Broke)
Offering something for free is great for acquiring more customers... but not so great for the bottom line. If you're going to do it, know the risks. Read story
An End to Silicon Valley? Not Even Close
One month after Microsoft acquired his company Yammer, David Sacks declares Silicon Valley near its deathbed. Here's why he's wrong. Read story
Do Stock Lock-ups Kill Hot Internet Companies?
Investors blame the stock slides at Zynga, Facebook, & Groupon on employee lock-ups. But the root of the problem goes much deeper. Read story
Inside a Risky Second Act
Two retirees decided to build an art-house cinema in a town of 16,000 people. Even crazier? Now they're expanding. Read story
Online Advertising: Surprising New Finding
Research suggests you might be using the wrong metric to measure the success of Web campaigns. Read story
2 Kinds of Start-ups That Get More Valuable Post-IPO
A new analysis by a Silicon Valley venture capital firm identifies two tech business models that tend to stay strong. Read story
Prevent Hack Attacks: 5 Things to Do Today
Just how easily can a hacker destroy your online life? You don't want to know. Take preventive measures now. Read story
Back-to-School Marketing: What's Your Strategy?
'Tis the season for back-to-school shopping. Here's a look at the spending forecast, plus tips for marketing to parents. Read story
Are Your Facebook Fans People or Bots?
One company learned that 80% of its clicks came from spammers. Have you checked your Facebook ads lately? Read story
5 Smartphone Tricks for Your Next Business Trip
Don't wait until your plans go awry. Use these handy tips for a smooth trip every time. Read story
How to Know if Your Marketing Firm Is Giving You BS
You want results, and all they talk about is "branding." What gives? Read story
Where Zynga Went Wrong
It's official: The business is stalling, and Zynga's prospects don't look good. Here's what happened. Read story
Popping the Young Entrepreneurial Bubble
There have never been so many ways for young people to get involved in start-ups. And that might not be a good thing. Read story
Groupon's CEO Gets Schooled in Small Business
To figure out what's next for his company, Andrew Mason has picked up a second job. Here's what he's been doing--and what he learned. Read story
To Be or Not to Be Like Steve Jobs?
Nearly a year after Jobs' death, his legacy inspires fierce debate among entrepreneurs. Read story
Stealing Design Ideas From Mother Nature
How do you build a printer so that the ink doesn't dry up? Researchers find inspiration for this and other design problems in unlikely places. Read story
Cool Aha Moment: The Cardboard Bicycle
Engineers told this Israeli entrepreneur that his idea would be impossible to pull off. He soon proved them wrong. Read story
To Design Better Products, Hit the Road
The next time you need inspiration, take a business trip. There's no better source of terrible (and brilliant) design than the travel industry. Read story
Tech Start-up Steals Killer Retail Strategy
You've heard of the try-before-you-buy-model. Now one company has applied it to gadgets--and it's working. Read story
Smarter Online Marketing: 4 Tips
Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends. Read story
The Short Shelf Life of a Facebook Post
A new report reveals just how long your Facebook posts make an impact. Spoiler: It's probably a lot shorter than you think. Read story
Is Your Customer a Mac or a PC?
You might want to find out: Orbitz shows higher-priced deals to Mac users because they tend to spend more. But be careful with the data you find. Read story
IPO? No Thanks, Say Most Entrepreneurs
The JOBS Act was supposed to help companies under $1 billion in revenue go public and grow. But entrepreneurs say IPOs still don't make sense for them. Read story
How to Make Money in Tech
Even as technology solves problems, it creates new ones. And that's good news for aspiring tech entrepreneurs. Read story
How to Comparison Shop the Cloud: 5 Tips
The cloud is cheap and easy to tap into--sometimes too easy. Make sure you get the right service and price with these tips. Read story
How to Beat a Giant at Its Own Game
Can a database start-up go up against Oracle? Here are two reasons why this one has a fighting chance. Read story
Mid-sized Businesses Suffer a Social Media Gap
Why owners are less likely to stick to a social strategy as their businesses grow--and how it hurts them. Read story
4 Lessons from Yammer's Success
Microsoft's acquisition proves tech start-ups are still hot. Want to be next? Learn from what David Sacks did right. Read story
Is Your Business Too High-Tech?
Just because machines can do things faster and cheaper than your employees doesn't mean they should. Read story
Facebook Ads: Deconstructing the ComScore Report
Critics claim that Facebook ads don't really work. Now Facebook is fighting back with data--but don't believe everything you read. Read story
3 Easy Ways to Make Your Company Look Bad
Self-sabotage can come in many forms. Here are three of the most common blunders. Read story
How to Avoid Password Hacks: 5 Rules
The lesson from LinkedIn's data breach? Most online passwords are easy nuts to crack. Here are some simple rules to stay safe. Read story
2 Things to Know Before Your Next Web Ad Campaign
Results can be mysterious at best and terribly disappointing at worst. Two industry insiders offer tips on improving your odds. Read story
Meeker Report: 3 Big Takeaways for Entrepreneurs
When former analyst-turned-VC Mary Meeker delivers her annual take on tech trends, the industry listens. Here's what her latest report means for start-up fou... Read story
